360 "thumb plan" on line

Absrtact: Recently, 360 launched a new plan, in 360 security browser add Thumb button, when users browse the Web page, as long as the thumb button, you can submit the site domain name to 360 search, increase the site in search engine user rating, so that high-quality network

Recently, 360 launched a new plan in the 360 security browser added "thumb" button, when users browse the Web page, as long as the "thumb" button, you can submit the site domain name to 360 search, increase the site in search engine user rating, so that high-quality sites can be more users to search.

The Battle of the search is at this point, and perhaps it should be described as "war on the Fingertips". 360 of the "thumb plan" online, it means that 360 want to shake the fundamental Baidu.

Site ranking depends on user preferences

The 360 approach is similar to the previous voting mechanisms, such as "ILike" and "+1", introduced by websites such as Facebook and Google +. The thumb model is diametrically opposed to Baidu's charge-bidding rankings, and Zhou (Weibo) seems to be going for free.

In this "user first" thumb model, the site's ranking depends entirely on the degree of user preferences, but the industry has questioned the model is likely to be used by malicious swipe companies. Weibo, a person engaged in SEO (Search engine ranking optimization) work, said: "360 thumb plan out, many point server and IP brush rankings, year-end bonuses and performance review there is hope." ”

"To brush the rankings not only need to switch IP address, but also to establish a virtual host, this period 360 account, hard drive ID to make changes." "It Times" reporter contacted an SEO optimization company learned that the current use of server and IP brush ranking method sounds easy, but the feasibility is very low. "In fact, the most difficult to achieve the ticket is to simulate gestures to click the action is difficult to achieve." At the same time, he said, from the cost, it is a bit too expensive to brush the ticket.

The reporter then consulted a number of companies engaged in SEO optimization, they all said that there is no 360 comprehensive search to do the ranking optimization work, and to brush the ticket is more impossible to talk about.

Advertising mode also take the road of differentiation

In addition to the ranking system, in the advertising system, 360 is also going to go a different way.

In advertising mode, Baidu's web promotion and Advertising Alliance since the system, has a very sophisticated operating system, which Baidu is to promote the CPC, that is, Pay-per-click mode. And 360 is a 360-point platform and 360-effect Alliance two advertising platform responsible for 360 navigation page advertising operations. One of the 360-point platform using pay-per-click Mode, and the 360 effect of the alliance is the use of CPS, that is, the effect of charging mode, it is in accordance with the amount of sales to pay a certain proportion of the commission of the charging method, mainly by the various companies to use the electricity.

"Users in Baidu every time effective clicks, we have to pay Baidu 0.5 yuan." "The head of the shoe net said to the reporter," the so-called effective click, is the user through the promotion of Baidu link into the shoe page, and such advertising cost is 0.5 yuan/times. Reporter from Baidu, to advertise in Baidu, the minimum deposit of 5600 yuan, and then in accordance with each click to deduct fees, the specific charges according to the number of keywords and the location of the first page to set.

Users can set a limit on the amount of deposit per day, and when the deposit is exhausted, the advertisement will disappear from the promotion of Baidu. Take "smartphone" as an example, the price of the home page in Baidu is 2 yuan/time. While the 360-point platform is 3000 yuan, users can limit a maximum price for each click. At the same time, the reporter learned from an advertising company, to 360 navigation page ads For example, the price per day probably in 2~3 million, the monthly cost of 600,000 ~90 million.

SEO, users wait and see

360 on the 360 navigation page of the advertising operation launched a continuous 360 effect Alliance, 360-point platform. Industry insiders speculate that these are the "warm-up" for the commercialization of 360 of searches.

An industry personage said to the reporter, 360 navigation page attracts mainly is unfamiliar website's primary user group, but has this aspect accumulates the user and the flow advantage, to 360 searches commercialization is very big help.

Internet famous personage Xie revealed in the telephone communication with Zhou, the other side is considering imitate Googleadsense advertisement mode, namely by the website publisher and the search merchant to publish the advertisement together.

Take Googleadsense as an example, a Web site will become Google's content publishers, and publishers can display Google keyword ads on their own websites, Goole pay commissions according to the number of clicks shown on the Affiliate website. But 360 officials responded by saying that 360 of searches are still in the trial stage and have not developed a strategy for commercialization.

More search-engine-optimizer and user-watchers are looking at 360 of searches.

"The ranking rules algorithm is very complex, I think 360 search at a draught can not grasp." "Professional SEO company Penalty Day Marketing director Chen told reporters, search results ranking rules have its extremely complex algorithm, and for 360 search this launch not long of new search engine, to form a complete ranking system will be very difficult, for its ranking rules and algorithms have not been stable consideration, He decided to wait and see for some time, such as 360 search after the real mature to consider follow-up to do SEO optimization.

"Shoe net" in charge of the person said, although to the electric business, the choice and 360 cooperation of the comprehensive cost is lower, but because Baidu still occupies the search market absolute advantage of the share, so the advertisement put the whole or in Baidu Promotion and website Alliance aspect. In addition, since the 360 search itself is still in the exploratory phase, there is no set for the search platform mature advertising system, so there is no information on the 360 search advertising business considerations.