"38 knots" staged "The Battle of electric dealers"

You make 38 percent to see a movie, dining, I simply come to a 37 percent, and a shot is "hit" out of 100 million! Taobao "38 percent" triggered a netizen crazy snap, yesterday, Baidu Glutinous rice is unexpectedly joined the "Rivers and Lakes Melee": March 7 "Girl's Day", dig 1亿来 to engage in beer and skittles "37 percent"- No one thought, this is a common "38 knots", unexpectedly staged the "Electric Business Scramble"!

There is a Korean drama called "Woman World", and now, the electric business to fight, unexpectedly is also to curry favor with female netizens: because the female is the net buys the main body, the so-called "the woman has the world" ...

You got 38 percent.

A movie theater in Nanjing is packed?

Usually watch a movie, then discount also dozens of yuan to burn instruct teach PHLC AO female only spend 3.8 yuan. Originally, this is the mobile phone Taobao "38 Life Day", the so-called March 8 will be wrapped in Nanjing and other cities, more than 300 hospital lines, more than 200 KTV and more than 800 restaurants, every day before the arrival of the March 8 round to buy, netizens as long as on time "camping", Can rob 3.8 Yuan movie ticket, 3.8 yuan KTV box, as well as the restaurant to enjoy 38 percent discount.

The reporter saw, Nanjing this time participates in "38 Life Festival" the movie theater to have the Xin Jie Kou da Theater, the Lumiere green space movie City and so on 20 cinemas. If you go to these cinemas to see a movie tomorrow, you will probably get a ticket. You see, yesterday, a movie theater in Nanjing issued a micro-blog "Warning Viewers: March 8 The same day, the Nanjing International Film City Hall 1-8 as the use of Taobao activities, 9th Hall Normal external ticketing." If there is any inconvenience, please forgive me!

I'm 37 percent.

Compare who is more "tyrants"!

3.8 Yuan, 38 percent to celebrate "Samba" let netizens happy opened the flowers, did not think more to the force of the "tyrants" appeared: Yesterday, the Baidu glutinous Rice Network joined the regiment, celebrating the "37 Girls Festival", a PK positive launch.

Yang Zi Evening News reporter in the Baidu sticky rice micro bo see: "Today, glutinous rice Network officially upgraded to @ Baidu glutinous rice!" March 7 played a crazy game three days, the country 130 cities, see the film K song 3.7 Yuan, hotel food play 37 percent, crazy let 100 million. "The network says there are 731 cinemas participating in the event, and more than 2000 ktv,7000 restaurants." At the same time, the Baidu glutinous rice also from "dining" and "Hotel" selected part of the group order, the group purchase price is reduced to 37 percent.

Direct hit

Men and women rob and grab the real "hi Skin"

Just like "two horses" in the taxi software battle, the electric business of this "tyrants" melee also happy users. Yesterday, the Yangtze Evening News reporter found in the interview, interesting is that, although the electric dealer playing the banner of "38", but to participate in the snap users are not gender, many male netizens joined the "War Regiment."

38 percent Buffet

Half an hour earlier to brush, obstinately did not rob

South Art of the junior students Xiao Wu, seize the "great opportunity", fancy a high-end cafeteria in Nanjing, March 8 38 percent meal. At ordinary times this restaurant buffet is close to 300 yuan a person, but participates in this activity, may use 198 yuan "to rob" the 500 Yuan voucher. Small Wu Jue have a good deal, early prepared 0 points to grab a bit.

"It's not easy to grab it!" Wu to the Yangzi Evening News reporter Sigh, March 2 0 o'clock before half an hour, most of the night, she has been on the phone brush AH brush ah, 0.1 to, Rob ticket activities began. After booking also to choose the time and seat, all completed, Xiao Wu "sad" to find: late, robbed, and from her position began to fill the end of less than two minutes!

A 3.8-dollar movie ticket.

"Password free" saves time and grabs two.

And another Nanjing girl Xiao Sik is more fortunate, she took a fancy "3.8 yuan to see large" activities. Xiao Sik chose the distance of their home near the Longjiang Shadow Cinema, on March 5, "Open Rob" time before she opened the phone early "warm up."

"In order to save time, I also specifically set up a small payment password-free function!" Little Sik said so, in the case of adequate preparation, she was able to get two tickets, a total of 7.6 yuan, "the cost is very good, but one account can only buy two movie tickets, too little, and I was too anxious, randomly selected two seats in the second row."

Although there are regrets, but Xiao Sik still hope that the more and more concessions.

Behind-the-scenes analysis

"The disadvantage is taking advantage", that's right

Baidu crazy aggravating also to "dig a spoon"

"Die Spell" This 38 section is not only Taobao and Baidu. Last week, the Beijing-East launched the "Butterfly Festival", the first time in 38 women's Day launched a large-scale "female marketing", for the app client issued coupons, and launched a "hi-shaking" activities, so that wireless users enjoy winning awards, concert tickets opportunities. Immediately thereafter, the only product will and the Lok Bee Network opened the "Peach Blossom Festival" Cosmetics war, stock 800 million yuan, lasting one months.

What happened to these electric dealers? How did you suddenly and unexpectedly scramble for the "38 knots" market without warning? Is the business still profitable under the 37 percent, 38 percent discount? If it is a "white busy" one, these electric dealers are "old rivers and Lakes", on weekdays in the calculation, what is their picture?

The female is the net buys the main body "the woman has the world"

Compared with men, women's consumption potential is enormous, and in most urban households, financial power is more in the hands of women. So to the merchant, "get the woman to have the world".

and "Double 11" people crazy Rob is not the same, this time the electric quotient is aimed at the female netizens, the introduction of watching movies, food, cosmetics and other discounted goods are "good for women", around the theme of women "Make festival", to attract female users attention, increase user viscosity.

The dealer who does not make a loss to buy and sell the activity must stick the money

3.7 Yuan to see a movie, 38 percent to eat, so do not count the cost of the figure is what? The Great Wall Securities investment consultant, Ba Yuwei, who has been studying mobile internet recently, said to the Yangzi Evening News reporter that for the electric business, such an activity seems to earn little money, but it is not necessarily a "loss

He thinks, this kind of low discount activity, the cost does not necessarily all by the electric business platform, some participates in the activity merchant in order to earn the sentiment, also will stick the money.

Taobao Tencent has to pay the platform Baidu also want to "dig a spoon"

Ba Yuwei said that the more important intention of the electric business is to cultivate consumption habits. "With a quick taxi, tick-tock taxi subsidy driver and taxi people, is to train everyone to pay the habit of mobile phone." In particular, Taobao's "38 Life Festival" through the mobile phone Taobao platform, reflecting the trend to seize the mobile internet portal.

Why Baidu to take this opportunity to participate in the first war, and "actively ignited the smoke"? He believes that the current internet three giants, Taobao and Tencent have built their own payment platform, and Baidu was committed to intensive search in the field, "Dig wells, the deeper the better," now want to seize the mobile internet payment portal. "Everyone is building their own ecological chain. If you do not do mobile interconnection, do not pay the platform, your lifeline is in the hands of others. ”

Background group buy into "the era of Spell daddy"

"2013 China Group Purchase Market Statistics Report" shows that the 2013 domestic group buying market turnover of 35.88 billion yuan, but at the same time more than 700 group buying site disappeared.

The recent big group buying website has pulled the patron. For example, Baidu buys all the glutinous rice net stake that everybody holds, Tencent also obtained the public comment 20% of shares, and after the US regiment had been invested by Alibaba. (Xu Jingjing Siebe)