3D game makers but Facebook fans

Article | "entrepreneur" reporter He Quan SNS is a way to integrate interpersonal relationships, with content integration relationship. The Nao World "3D game +sns" portfolio offers a new integration model. What does Facebook and Second Life integrate together?　　The answer is the world of the show. Nao World is the world's first web based 3D social entertainment platform developed by the city's Blue sky.　　This is a brand new experience: Users can bid farewell to the huge game client, only need to download a 3M or so the size of plug-ins, you can directly run 3D Interactive games on the web, but also for the SNS community 2D activities. SNS Platform plus network 3D game, the combination of the two is not easy thing. Easy City Blue Sky CEO Song Maple Research This combination for a long time. Before the creation of Yi City Blue sky, Song Maple in the Microsoft Gaming Studio as the Chinese market's game producer, the creation of China's first video game incubation center, and in charge of its top game developers in China to develop the Xbox 360 games for China. SNS is a way to integrate interpersonal relationship, and it becomes a channel of relationship with content integration.　　After the study of SNS, Song Maple came to this conclusion. Entrepreneurs all over the world want to get into SNS this big cake, Facebook robbed the biggest piece, the rest of the people will inevitably have to differentiate. In contrast, Song Maple found domestic SNS platform almost all to 2D game Entertainment as the main selling point, the function homogeneity is very serious, the platform lacks the innovation, the user is difficult to maintain the active degree continuously. "Facebook's user activity has been high because it has a lot of user-created content and a complete industry chain with Third-party software developers," he said. Song Maple said. In contrast, the domestic SNS users are not mature enough to create their own content, to rely on platform guidance.　　Although happy net, Renren said to do open platform, but their own lack of unique core technology, the domestic Third-party software developers have been not a major part. Based on this premise, the 2007 Song Maple set up its own team created the Yi City Blue sky, including about 7 people from Microsoft, Google, such as software internet giants.　　Using the previous experience of developing the game, he and his team spent nearly two years to develop the advanced Web page 3D engine technology "Eden" (Eden), the first to achieve in the Web environment 3D applications, the world is based on Eden and developed the "Game + community" new platform. "SNS platform activity to see two pieces, the formation of a community, that is, the expansion of interpersonal relationship; the other is that the platform content can be updated instantly. Nao The advantage of the world is the interpersonal relationship that can continue the advantages of SNS, platform content can use the company's own unique Eden technology to continuously expand than the traditional 2D plug-ins more experienced 3D applications. "Song Maple is very confident of its own products: compared with Facebook, the show world more entertaining, more attractive to customers;"Compared with happy net, Renren, the world's 3D games based on Eden can keep users active. In the business model, Song Maple to Easy City Blue Sky has staged planning. The first stage is the Enterprise brand period, that is, rely on its own product tour show the world will be the Enterprise brand set up. This phase of the company to create a tour show world, until the user accumulated to a certain number of times, the choice of the same as the sale of virtual props as the main business, but also in the game to insert some embedded ads.　　The second stage is the software development period, that is, after the brand gradually strong, relying on the independent intellectual property rights of Eden Technology, to undertake other sites, Community 3D Web page software design business. Yi City Blue Sky is now in the first stage. Talking about the virtual prop sales, Song Maple quite regrets, in this regard Chinese enterprises ' awareness to be ahead of foreign. When he was at Microsoft two years ago and a colleague from the United States asked him why users paid for virtual props, he had to pay a lot of lip. This year's Global virtual World Congress No one asked this question, because the virtual props have become the fastest business growth point abroad.