5 major Digital marketing trends

If any of the symptoms of this year's SXSW festival Interactive (Interactive) theme are revealed, then the most important digital marketing trend of the year 2011 will be centered around a theme: User presence.

In general, the direction of business marketing efforts is to capture the audience's ideas and wallets, but the audience is smart and they have been immune to these efforts.

We no longer search for information-we want it to be automatically integrated into our daily lives. To achieve this trend, some small companies are planning to increase spending on inward marketing (inbound marketing) in 2011, according to recent reports. These efforts will include the establishment of positive action programmes, such as the Facebook campaign and positioning ads. But companies will also try new strategies. With the development of this year, there will be five major digital marketing trends worth paying attention to.

1. Group Information

Group information has undoubtedly become the leading role of this year's positioning service. The leaders in this area are beluga and GROUPME. They all provide a way for users to communicate-small, personalized groups of friends. So how is this tied to the marketing strategy?

Imagine having a group of customers who are organized and popular by interest, age, and geographic location, and as a business, can you find anything more in this way? The data provided by these groups are invaluable.

Similar to the 2010 positioning campaign, marketers are eager to find ways to integrate messaging and purchase points into groups. As Beluga's partner, Lucy Zhang, discussed in the Saturday SXSW panel, the typical winter group information case is the event of a ski tour. You can imagine the marketing capabilities of this group, and group members are actively looking for ski tools, boarding places and restaurants.

2. Reputation Drive

Some professional networks have started using trivial tricks to attract users. Our lives are driven by these reputations: the Foursquare of the mayor, the speed of the call on the individual hurricaneparty (The Hurricane Party), the number of followers on Twitter, and so on.

Some new companies, such as BranchOut, honestly.com and hashable, are beginning to try to build relationships between the real world reputation and the online world, but it is not clear whether these companies can successfully handle this balance transformation.

Marketers are wise to turn their eyes to these sites because they represent grassroots influence, both online and offline. Whether this approach is perfect, the existence of each social network shows that they have a certain ability to deal with real-life relationships-the design of marketing solutions for grassroots users.

3, QR code

While QR codes are not new, companies have been using QR codes for years on marketing targets. But I have one thing to say-I really don't understand where the QR code succeeds.

Even though QR codes have recently described in detail the mainstream market commodity information, the technology itself is rather trivial and has been around this for more than 10 of years. For example, on a shopping trip in Sephora, I noticed that most of the QR code was used to collect additional information about the product. Given that I've publicly withdrawn from the tech industry, I'm eager to know how a "nerdy" (nerd) marketing gadget has managed to get into every consumer's life. So I quickly asked a nearby salesperson, "How many shoppers do you usually see in your QR code every day?" She replied, "What is a QR code?"

Now, it is obviously unfair to judge the whole strategy from just one participant's example, but this is my own confusion. QR codes are everywhere now. It's not like the customers are asking for this information. Do you have this experience?

No matter how many QR code scans are generated, it can be determined that 2011 QR code usage will increase.

4. Emerging companies that serve start-ups

A few months ago, a start-up company received more than 10,000 account registrations in two days, even more interestingly when the company did not disclose what it was doing. Launchrock let the new company now only need a few minutes, it is convenient to create their own landing page (landing page). This type of company collects user contact information and promises users to use their public beta if they are willing to advertise their registration.

Who will care about this-what information is necessary to gain audience attention in the marketplace? It doesn't seem like much information.

Smart marketers should know that more and more users are eager to be early adopters, and even mainstream users are improving their ability to understand these latest things--technology is fascinating. And in 2011 there will be a boom in start-ups for startups, and companies like Launchrock will be able to get attention and collect data.

5, Q&a website

QUORA--2009 's quality q&a (question and answer) website has now attracted the attention of the tech and media industries, but she will soon inspire the attention of mainstream marketers. This site has become a useful marketing tool. Q&a space will soon be hot when it joins in influential groups like Ted and Facebook.

The Q&a Web site provides users with a platform where users can join a simple conversation about any problem-an enterprise can issue, join a negative discussion, build credibility, and respond to competitor issues.

More like a corporate blog that creates dialogue and communication for a particular brand and industry, companies will continue to look for avenues to market themselves, targeting audiences, such as those created on every Quora topic, that can be used only for marketing specific audiences.

Summary

The development of marketing strategy in the 2011 has directly inherited the 2010-year positioning marketing method. We can find that information is the most successful way to communicate with the audience, and it has brought together some alliances with common interests.

How do you feel about this? Would you prefer to join the branding discussion that was established through the aforementioned channels?