5 permanently change the marketing - big data

From the very first launch of products and services, marketers need to use the data in a good way to better understand their customers and provide them with more targeted products and services. Now, with the sheer volume of data coming in from multiple sources, marketers face huge "big data" resources and need ways to get actionable marketing tactics out there. Let's take a look at how big data changes marketing permanently in five ways.

1. Improve personalization: In the glorious era of large department stores, the goal was to provide every customer with attentive service to enhance their competitiveness. Delivering more personalized service to customers can increase sales, gain customer loyalty, and increase word-of-mouth advertising. Now, big business and small business marketers can leverage big data to more effectively understand their customers' needs, being more targeted, more personal, and relevant than before. A good example of this is Amazon, which uses analytics technology to provide customers with more personalized product ideas using data collected from wish lists, browsing history, and purchasing history. Big data provides marketers with great programs that enable them to create more personalized strategies.

2. Data-driven marketing: Big data is no longer considered an industry hype term, and big data now ushers in an era of data-driven marketing. As raw data continues to pile up, big data platforms such as Hadoop have emerged to help marketers make better use of the data. Organizations can now store, manage and analyze large amounts of data in real time, giving marketers a better understanding of their customers rather than analyzing their individual through demographic or sample data. With this information, marketers can understand what customers really need and how to best meet those needs to enhance the customer experience.

3. Predictive Analysis: Have you ever seen the back of the wagon behind the seat? I hope there is no such seat. These seats allow passengers to know where they've been, but have no clue as to where they are going. For the data, marketers have been sitting in the rear seats. Their only view is the previous web access history, clicks, opening rates, downloads, and more. Only past data can be used to predict future customer behavior. Not so long ago, there was not enough marketing data to accurately predict future customer behavior. With data from external systems such as web and social media and internal systems such as CRM and purchase history, marketers are now able to analyze current and future purchases of customers that can drive the availability of existing products and services Sales, and bring newer and better products and services.

4. Virtual Activity Capabilities: Big data intelligence, coupled with human creativity, can lead to bold ideas and advocacy strategies. At the same time, these bold ideas can be tested in the virtual market because of big data simulations, eliminating the risk and cost associated with testing in the market. Through the use of real-world data, even the weirdest marketing ideas can be tested, challenged and retested until these marketing ideas become real activities - the validity of which can then be measured using post marketing analysis.

5. Not only for large enterprises: The current technology, big data is not just for large enterprises. Even small businesses can gain significant advantages from storing, managing, analyzing, and visualizing data, and at very limited cost. In addition, the software now allows organizations to deploy big data analytics to accomplish their impact without hiring some good data scientists. Small businesses can use the same tools and technologies as large ones to improve their marketing strategies and achieve fair competition with large enterprises. Obviously, big data has permanently changed the rules of the marketing game.