58 The funds raised in the city will focus on the mobile interconnection field

Absrtact: 58 The same city today to the United States Securities and Exchange Commission submitted a prospectus shows that the current 58 of the same city page traffic 40% from the mobile end, raised the use of funds will focus on mobile interconnection, will continue to exert the mobile interconnection market. A few years ago 58 with the city CE

58 the same city today to the United States Securities and Exchange Commission submitted a prospectus showed that the current 58 of the same city page traffic 40% from the mobile end, raised the use of funds will focus on mobile interconnection, will continue to exert the mobile internet market.

A few years ago, 58 fellow City CEO Yiu Jingbo (Weibo) predicted that "58 PC traffic in the same city could stop growing, after which all the increments came from the mobile end." "Now that judgment has been confirmed, although the PC end has not stopped growing, but growth has been relatively slow, and wireless internet has become the focus of development."

With the advent of the mobile internet era, 58 of the city also increased the input of the mobile end, Yiu Jingbo once wanted to 58 of the city's services from the PC leveled moved to the mobile end, but the mobile internet has a significant difference between the traditional PC-side model, Yiu Jingbo for 58 with the city in the direction of mobile interconnection has a new idea: the mobile internet should not become a display platform, E-commerce in the mobile internet should have a new model.

Although 58 of the city to the consumer-to-consumer of the transfer of electricity trading platform to deny the report, but in the new mobile Internet field, 58 with the city in the face of the transformation from classified information sites to local life service platform opportunities and challenges.

Fundamentally speaking, if you copy the advertising model on the Internet directly to the mobile Internet, you can not get a broad incremental market, because the value of the two is not the same, the main value of the Internet is the dissemination of information, and the main value of mobile internet is information on life services.

You know, although the Internet is a information bank, but when you go to find basic necessities, eat, drink, travel, find home economics, hourly workers, nanny, decorate the house and so on these life messages, the site is rarely able to effectively help you in time.

Location search will be more narrow to the needs of users, so that the information will be more accurate and in-depth. There are about more than 30 million business-related businesses in China, and restaurant classes are likely to be closed or new by about 15% a quarter, and information is changing a lot. It is difficult for PC applications to capture this information quickly and accurately.

and the vertical Life Service mobile terminal application of the emergence, focus on digging a certain area, to meet the specific user specific information needs.

For businesses, have their own sales radius, more for their own business circle and the surrounding area of consumers, so the location determines the scope of consumption. LBS+O2O mode is to help businesses find sales within the radius of the effective customers, the promotion and business information sent to each other in a timely manner, commercial concessions for the tipping point, to obtain better promotional results.

Yiu Jingbo that, in the PC side, compared to the vertical site, 58 of the advantage lies in more abundant information, for users, can find is beyond all the needs of information to find the lowest price and the desired product. However, at the mobile end, the advantage of information is no longer a determinant, 58 the city must establish new competition barriers in business model, service quality and user experience.

2011, 58 with the city released mobile phone clients, set information inquiries, positioning, social and e-commerce as a whole, from the "Location" and "release" angle to the wireless client to improve the supply and demand to provide the most optimized method. 58 with the city to strengthen the use of lbs in life services, improve the "living nearby" concept, but also launched the "Help Me", Living number book, air quality Real-time query functions.

At present, 58 with the city in the mobile phone end has more than 100 people dedicated to mobile phone applications for personalized development. Within 58 of the city, Yiu Jingbo asked all the developers to put the PC and mobile in a position to consider. This strategic deployment, so that the current 58 of the same city at the mobile end of the user show doubled growth.

In addition, 58 with the city also launched a similar Taobao Wang Wang business-specific marketing platform "58 help." "58 help" can help merchants keep online, create mobile work platform, realize mobile phone terminal and computer cross screen communication. Earlier, 58 with the city and Baidu also reached strategic cooperation in the Baidu Mobile terminal layout, with the help of Baidu's light application platform, 58 of the city's rental applications mobile traffic growth of 45%, the user precipitation volume reached 70%.

58 with the city in the past 7 years to cultivate one of the advantages is to precipitate a strong line under the team, with a certain line of control, has been heavily invested in the group to make 58 first foray into the O2O business, accumulated a certain amount of experience. 58 The Living service platform of the city is likely to be biased towards the consumer, the business and consumers together,

However, life services are not as specific as physical goods, if the traditional life services to all the transactions moved to the line, the scale will be more than Taobao several times, but also very difficult. The difficulty of the local life service is that the standardization of service and goods is far from standardized, and there is no way to simplify the transaction process and reduce the risk of transaction.

In addition, the mobile end of the local life service market, faced with a number of vertical applications, as well as micro-letter, Baidu Map, the public comment on the challenges of different platforms. O2O is still in the early stages of development, many powerful internet giants are restless and painful, localized life services can become 58 of the same city mobile end of the breakthrough, there are still many challenges.