7 business applications that have benefited companies from the mobile wave

Smartphones have become the most important computing device in our working life, so if we can get employees to handle key jobs on their phones, the efficiency of the business will be greatly improved. Mobile applications need to be simple, fast and deliver the right information. Research shows that employees look at the phone dozens of times a day on average, each time in a minute or so. If you want an employee to finish a job in this minute, you must design the application very succinctly.

Most enterprise software vendors, however, simply migrate software to mobile devices, ignoring the fact that today's mobile device users are looking for simple, easy-to-use apps that, if the performance of an application does not meet their expectations, will stop using it immediately. Gartner predicts that as of 2017, 50% of applications in today's application market will be rewritten or replaced.

For companies, the key to their work is to quickly find applications that meet the expectations of their employees. What the user expects is the practicality, mobility and simplicity of the application.

And if we can take advantage of the following 7 business applications, companies will benefit a lot from the mobile wave:

Customer-oriented applications: This application eliminates some of the barriers that consumers can use when using a product. When consumers encounter problems or need assistance, they will not need to call a business or go into a nearby physical store to seek help. The software can reduce the rate of consumer churn and prevent its consumers from switching to rival camps. An insurance company found that because their services did not support mobile devices, resulting in a 30% loss rate for consumers, a mobile account registration system was developed to solve the problem.

Customer Relationship Management Software (CRM): Enterprises should use the mobile end to provide customers and potential customers with better services to promote sales. If the sales team can use mobile devices to manage sales at any time, they will also bring more revenue to the enterprise. Clari's mobile app is a good example of how the company has significantly improved its sales performance.

Supply Chain Management System (SCM): When a customer needs to buy a product in bulk, they will be more satisfied if you can quickly view the product inventory on the smartphone and provide feedback to the customer.

Service applications: This application can provide consumers with a faster and more excellent experience before and after the sale. For example DirecTV, after their set-top box is installed, technicians need to call the call center to complete activation. Now, technicians simply pull out the phone to scan the two-dimensional code on the set-top box to complete activation. The advantage of this is that not only saves the technician's time, but also saves the consumer's time.

Enterprise Resource planning management Software (ERP): This kind of software can help you simplify the cumbersome processes in your work and speed up the process of communication between managers and executives. Traditionally, tasks such as authorization approvals require busy executives to get back to the office, and if they are allowed to authorize them on their phones, they will undoubtedly speed up the efficiency of the business.

Business intelligence Tools (BI): This tool enables decision makers to make decisions faster and more accurately based on various reports. Salesforce's latest wave is a software that allows users to view various data and analytics on the mobile side.

Human resources system (HR): work schedules, expense reports, and employee vacation requests on the mobile side. These are the tasks that HR needs to deal with in their daily work, which are usually very complex and difficult to handle, which makes it difficult for the HR department to answer the employee's questions immediately. Concur a good use of mobile devices to solve this problem. Employees can use this application to submit expense reports to HR at any time. This application has been consistently 5-star in the App Store.

Using good mobile devices, enterprises can better access to new customers, retain old customers. It can also optimize the internal workflow of the enterprise.