A diamond shop how to sell a single month 200,000 broken

This is a recall article, is a case of my previous work to share it, some of the points mentioned in the hope for everyone to help, gossip not to say, directly into the subject.

2012 I entered a medical device company in Wuhan, mainly responsible for the company Taobao store operation, and at that time the company on Taobao products only a family of prostate treatment apparatus, all other medical equipment, the company hopes through Taobao this family of prostate therapy products pushed out, and assigned me the sole responsibility for this matter.

Not long before I started this thing, and then the company's Taobao shop just a drill shop, the overall design also does not give force, Taobao shop I do a series of renovation, let it look the atmosphere concise some, how to decorate the here on the inconvenience more said.

At that time the company for my shop operation also has a few requirements:

1, products can not be less than 1280 sales

2, Rich Taobao store products (because only one product, looks too empty)

3, PA screen taobao about the Product keyword ranking

4, stable store flow and sales

5, the whole network to promote Taobao shops and products

The following is the dinner table, see how I solve the company to give me a few requests, and improve the company's product sales.

First: I will be the company's initial quotation set at 1680, the actual single price of 1280, to solve the problem of product prices, at the same time, do not change the unit price of products attached to some products around the accessories.

The second: The company's household products to decompose, we know as a therapeutic instrument, there must be some peripheral accessories, I will be the product surrounding accessories Independent packaging design mix, a single product of the shop into more than 30 of the number of products. (This is the way to learn cosmetic large bottles modified vials)

Third: Through Taobao Drop-down search, related search and through-train keyword analysis, all the keywords involved in the product to do an analysis, and the use of the product heading inside, basically less than a week, many keywords are ranked in the first page of natural search Taobao. At the same time in this process, I will also make some changes in product description, basically in accordance with the marketing one-page ideas to do, to ensure that the following:

1, the page beautiful atmosphere, must be tall;

2, strong visual impact, attract the attention of users;

3, direct hit the user pain point, enlarge the problem;

4, display their own advantages, to solve the user pain points;

5, user data collection, two times tracking marketing!

Fourth: After I finished a series of work, the nature of the shop's natural search flow has been very stable, daily out of a single amount from the previous 0, to every two days out of a 2-3 single, but the company is not satisfied with this phenomenon. So I opened the Taobao through train, directly through the express once again expand the store flow and sales, and finally do 2 3 per day, but the actual product sales is not very large, so there is the last one of the whole network promotion.

The last one of the whole network promotion, here I will give you to share how I do, the main share three: one is the Baidu Bar, a Baidu know, a Q group marketing!

Before doing the promotion I have done a positioning analysis for the product: 1, functional analysis; 2. Crowd analysis

1, functional analysis: products for the prostate treatment instrument, mainly to treat prostate-related diseases, such as: prostatitis, chronic prostatitis, aseptic prostatitis and so on.

2, the crowd analysis: according to the prostate disease related characteristics we can analyze that this kind of disease crowd basically for the following people, such as: Company white-collar, driver, middle-aged and old people.

In the premise of these two analyses, Baidu Bar, Baidu know, Q Group marketing also has a clear point of promotion.

Promotion 1:100 Degrees stick

I have collected some therapeutic methods on prostate diseases, share the release in multiple prostate, collect users, and guide users into my own prostate therapy Exchange Group, which is a fishing process.

Promotion 2:100 degrees know

Prostate disease treatment for various diseases to Baidu know questions, and promote product brand, guide users to search. In this process I bought about 100 Baidu know the trumpet and about 5 6 high level know the account number, through the VPN repeatedly modified IP to answer questions. A period of time inside the search for product brand words into a surge trend.

Promotion of three: Q Group marketing

Each day to join the target group of 5-10 related groups, such as: Prostate patients Exchange Group, Che You, etc., the highest peak remained in the 100-class group. Every day in the group's work is to communicate with you, and guide users to focus on prostate disease problems. At the same time in the group to add a number of small, to carry out a question and answer the way to maintain the user's attention.

In a certain period of time, through the above promotion methods, finally recruited a group of prostate disease patients to join me to build the Q group inside, and in Q Group I still use a number of trumpet questions and answers, guide users to focus on our products, peak period, our product sales to reach a single Sunrise 6-10 units, But also not counted accessories sales, Alipay January turnover exceeded 200,000!

This is what I share for you about my previous experience in running a single store, I hope that the point mentioned in the article to help everyone.