A twist or a discount? Accustomed to the grand in the controversy
Source: Internet
Author: User
KeywordsTransformation transformation or transformation or or Chen Tianqiao Chen Tianqiao Chen Flyover transformation transformation or or Chen Tianqiao Chen Tianqiao transformation or Chen Tianqiao transformation or Chen Flyover transformation or or Chen Tianqiao Chen Flyover transformation or transformation Chen Tianqiao or Chen Tianqiao Transformation transformation or or Chen Tianqiao Chen Tianqiao transformation or Chen Tianqiao transformation or Chen Tianqiao transformation or transformation transformation or Chen Tianqiao or Chen Tianqiao Chen Tianqiao transformation or Chen Tianqiao transformation transformation or or Chen Tianqiao Chen Flyover transformation or transformation Chen Flyover or Chen Flyover transformation transformation or or Chen Tianqiao Chen Flyover transformation or Chen Flyover transformation or transformation or Chen Tianqiao Chen Tianqiao transformation or Chen Tianqiao
Wen/Zhang Shule when the Grand Network CEO Chen Tianqiao in the grand third quarter earnings conference Call said, Shanda is entering a new transition period. He certainly did not expect, the voice did not fall, the river and lake on the thus set off a protest. What happened to grand? Do you want to play? Many of the voices of doubt. However, if Chen Tianqiao can predict the current grand public opinion swirl, he will still repeat the above words. The transformation must have the pain, this point everybody knows, the key looks is the shock therapy or the inevitable trend. But as Chen Tianqiao, the veteran who has worked on the internet for years, he has always had a dream, that is, interactive entertainment. Can't say this dream once let Grand "discount", but "discount" does not mean to give up the transition. As people stared at the most vivid data--growth and earnings--many lamented that Shanda had finally come down after two-digit growth in 16 quarters. Then some people think, is not the Brocade book out of question? Or is the grand main game of the net project began to no longer give force? In fact, the results and Chen Flyover's own words gave the answer: "Shanda in 2010 greatly increased the cost of research and development, is entering a high cost, low income transition stage." "This is just a grand transformation of the horn, in a certain period of time to increase the cost of investment, although it will make the earnings look less glamorous, but once the results are released, you can make the previous pay to get the geometric times of return." This transition is normal, but in the 90, IBM was faced with a loss of 1 billion dollars a year, IBM also chose the transition, and is two major transformation, experienced Gerstner, Palmisano two times of continuous transformation, IBM transfer business to High-value Solutions, build a common global unified process, Becoming a pre-eminent global enterprise (GIE), the blue giant's "discoloration" has been criticized, but the final 31 consecutive quarters of growth emotional evidence that this controversial transformation is correct. Shanda now has an advantage over IBM because it's not in a loss, not a forced transition, it now has a 16-quarter high growth, providing a strong reserve for its transformation, a reserve sufficient for it to explore and try new business, and, as it is known, to propose transformational strategies, such as SDG's outreach to Community games , in the new technology to search, community transformation, business model to lbs and other areas such as expansion, each is a grand past has not involved, and even the internet industry are still groping, the grand transformation of the purpose is very simple, it is now laid down the relatively rough interactive entertainment industry chain do deep, The chain even more detailed, and not just network literature + Network Video + network tourism + network games such a simple and already someone began to imitate the old chain. Although only by the current chain, Shanda has opened the barrier of interactive entertainment, and has preliminarily realized the profit of effective connection and mutual promotion. Only from the three quarter financial report is not difficult to find, literature, video and other new business growth momentum, income of 312 million yuan(46.4 million US dollars), up 136% from a year earlier, the share of the group's total income has reached 22.4%, compared with a 2.8% increase in the previous quarter. But obviously, Chen Tianqiao didn't forget his box dream, he still want to let Grand become interactive entertainment empire, but, this time, he laid a heavier. In "Liang Jian", Liyunlong transformed from a tactician into a strategist, is that he understood that "do not seek the overall situation is not enough to seek a domain, not to seek for a moment", only so, in the real encounter with the extreme master, Liang Jian can have a greater grasp of victory, grand not transformation, Can still maintain the current level for several years, but now the Internet challenges more and more white-hot, and so on after the transformation of the savings and then to mend, will be more dangerous, grand change, in fact, it is not just an enterprise phenomenon, it is bound to infect other peers, at that time, the internet industry can really go out of simple imitation, Deep plagiarism is now learning to sell the state, from the fast-food economy out, into a gluttonous feast.
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