Absrtact: September 13 News, according to foreign media reports, "Angry Birds" developers Rovio general manager Andrewstaber Andrew Stalbow Monday, "Angry Birds" the total number of downloads has exceeded 350 million times. Starber said that the current global mobile device users every day
September 13, according to foreign media reports, "Angry Birds" developers Rovio General manager Andrew Starber (Andrew Stalbow) said in Monday, "Angry Birds" the total number of downloads has exceeded 350 million times.
Starber says current global mobile device users spend more than 3 billion minutes a day on Angry Birds. On YouTube, a trailer for the Angry Birds movie has been watched more than 170 million times.
Before joining Rovio, Starber was a Fox entertainment executive. After joining Rovio, he extended the "Angry Birds" from the gaming industry to the multimedia franchise industry. This includes the signing of the 20th Century Fox, the launch of the new game "The Angry Birds of the Rio Adventure" (Angry Birds Rio), which is the film "Rio Big Adventure," the same name game.
"People in Hollywood are really surprised at how fast consumers are attracted to entertainment on their phones," says Starber. We will also build some new entertainment partnerships, and hopefully they'll lead us to a new level. Starber said that in the foreseeable future, Rovio will still be "Angry Birds" as a franchise industry to develop. But he did not say whether Rovio would consider running other new franchises besides Angry Birds. Rovio is currently in the new round of financing, which is valued at more than 1.2 billion dollars.
"We are currently very focused on Angry birds because it is becoming a huge entertainment franchise brand," Starber said. "In March this year, Rovio raised 42 million of billions of dollars through the last round of funding. After a 2010 and 2011 expansion, Rovio currently has 50 employees in Finland.