Affected by the price war and other factors, a considerable number of enterprises will "fall"

Sky Cat share slightly drop

The report said that the first half of the network to maintain a high growth in the market mainly benefited from a growing number of consumer shopping from offline to online, the traditional retail enterprises to step up the layout of electric dealers, as well as the first half of the history of the largest "price war" set off a net-buying climax. China's online retail market is expected to reach 1.1315 trillion yuan a year in 2012.

From the market share, Taobao is still a single big, but the pace of other electric business enterprises to catch up. In the business market, Taobao Mall changed its name to the Cat mall market share from last year's 48.5% to 47.6%, ranking is still the first, Jingdong Mall market share of 20.5%, ranked second; Tencent has come from behind, to 3.8% of the market share leaped third. The following 4-10-digit ranking is: suning easy to buy, Amazon China, where customer prudential products, Bowser nets, Dangdang, xun nets, new eggs in China.

Consumer-to-consumer aspect, the first half of Taobao market is still in the "monopoly status", accounting for the total share of 94.5%, Pat Net accounted for 5.3%, ebay accounted for 0.2%.

Electricity dealers trapped in price war

In the first half of this year, network retail market in the history of the largest "price war" aroused concern: new eggs and Dangdang invested 300 million yuan, Beijing east Let 500 million yuan, Suning easy to buy and Gome online mall to throw 2 billion yuan promotional resources and so on, Jingdong Mall "6 18 shop" to the peak price war.

The report predicts that in the second half of this year, the price war will intensify, and with the price war on a large scale, a considerable number of enterprises will "fall" in the process.

China e-Commerce Research Center analyst Mo Dai, the price war on the one hand for the power to rob the market share, for more VCs, on the other hand in the short term can also enhance user stickiness, at present and in the future for some time, "price war" is still the preferred marketing tool of the electric business enterprise.