After a false boom in everyone's game: big layoffs, arrears of payments

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Sina Science and Technology Shen Yunfang

Once because of brush list and industry peer criticized everyone game, finally went out of control situation. After being forced to give up the brush list, everyone's game performance on the "false prosperity" unsustainable, revenue growth slowed down or even negative growth. In the beginning of Tuesday, a project that has allegedly reached 50% of the workforce has been brewing in everyone's game. At the same time, many players signed an agency agreement with the game content provider formed a rights alliance, trying to collectively to everyone game to recover the arrears of cooperation payments.

Once was Everyone group CEO Chen named "Accelerate the split listing" of everyone game, why this?

Layoffs Open

On the Tuesday, everyone game employees computer QQ and other communication software can not log on. Wednesday, many employees have received the HR department's layoff notice, and in the five-storey office building special meeting room with HR one by one interview.

Everyone's game of layoffs the curtain opened. In the first quarter of this year, everyone's game is still around 700 people. And according to everyone game employee N revealed that although the Human capital department did not disclose this round of specific layoffs, but the estimate is likely to be close to 50%. "The employees ' notice is directly notified to each employee by the Human resources department, and some project teams are all cut off, most of them are 50% to 60%." ”

According to the observation of N, everyone games about 60 people game Intermodal group was abolished overall. The game Operations Department will retain the new project team, the old project team basically all cut off. The proportion of workers in the art and production sectors is about 50%. There are also sources close to everyone's game, saying that everyone's game this round of layoffs plans to cut the original five office floor staff to two floors.

"The whole Q3 of the company is not very good, before there are rumors that the layoffs, this Wednesday is really started." "N said.

Leading this round of layoffs, is just taking over everyone's game of Everyone group COO Mrs. Everyone game The original CEO why Chuan, but Hochang on the eve of layoffs to all the staff to send a message that he was unable to contact the computer and mobile phones and other equipment, will leave a rest. According to N recalls, Mrs Lau last Tuesday as a new person in charge of the game has appeared in the company, the Wednesday layoffs began.

Sina Technology called a man who was laid off as a director of game for everyone but declined to comment. The official game has yet to respond.

Partners to pursue arrears

There are people who are as anxious as everyone else's game staff. In order to return to be everyone game arrears of cooperation, nearly 10 of the game manufacturer's representatives even became a group of rights, ready to collectively to return their "life-saving money."

Zengqinglong is the founder of Dalian Red Dog Technology Co., Ltd., with a team of more than 10 men. This July, his team developed a hand tour of the "Angry Vegetables" (later renamed "Love Every Day") and ready to launch the platform of the three major domestic operators to promote the distribution. But in the middle of the negotiations, taking into account the speed of the knot and the sincerity of all parties, Zengqinglong will eventually play an exclusive agent game Android sold to everyone game.

The decision almost put Zengqinglong's newly created company in a desperate position. According to the contract signed by the two parties, everyone's game needs to be divided into the proportion, the first pay to the Red Dog technology 30,000 yuan advance. The payment period is 15 working days after the Red Dog technology provides a matching invoice.

But the Zengqinglong request this 30,000 yuan the process is extremely arduous. Zengqinglong said that "angry vegetables" was on the line at the end of August, but he could not soon be able to reach out to everyone who was playing games with him. Helpless under he can only call everyone game switchboard contact, but was always prevarication and evade.

"At that time the whole of the game to find the contact person, October, finally have a kind of business took over me this matter." Zengqinglong thought the turnaround appeared, but when he according to the other request to send 30,000 yuan of invoices to everyone game, the other party promised the advance is still not in place.

In the Thursday, everyone game business told Zengqinglong, the two sides of the cooperation will end, everyone game needs to play "back" to the Red Dog technology. This makes Zengqinglong angry: "Advance payment is not, unilateral default also has no compensation, the company said the collapse may really cross." He said that the start-up phase of the company's operation is very difficult, originally hoped to borrow this game "at least to live", but did not expect to encounter this problem.

In order to keep the company running, Zengqinglong can only borrow money in his own name: "I can treat myself harshly, but not the brother of my own business." ”

Another Shenzhen Hand Tour development Company "A little pass" experience and Red Rabbit technology is basically the same. In Zengqinglong's advocacy group, most of the company's outstanding accounts are between 3.1 million. But this is the only tens of thousands of dollars, to recover the difficult than the imagination of these entrepreneurs.

Control

July 2012, by Everyone group "independent listing" high expectations of the game from the group split, office location from the original people's headquarters in Beijing Jingan Center moved to the country in Jiuxianqiao Creative Industrial Park. After that, everyone's game revenue by more than 100% of the growth rate of more than a year, as everyone group's almost the only bright spot.

But this does not mean that everyone's game is really a good asset for Everyone group. Everyone's game revenue soared at the same time, accusing its brush list of infamy is also overwhelming. By the end of 2012, everyone's game was almost an open secret in the gaming industry. Because of the rampant brush list, Apple (520.56, 8.07, 1.57%) App Store game class currently 10 have nine from everyone game.

The above mentioned staff n revealed that everyone game brush List of the highest peak in the last four quarters, the marketing department has a special staff to contact the company's brush list. In mid-December last year, everyone's game was under Apple's shelves for all the game products. It is precisely because of this major blow, everyone game in January this year gave up the brush list to promote means.

That is, from this year onwards, everyone's game revenue growth began to slow down, or even negative growth. Earnings showed that game revenue for everyone was 26.7 million dollars in the first quarter of this year, up from a year-on-year increase of 52.9%--, a year earlier than the four quarter of 2012 's 117%. In the two quarter, everyone game net revenue of 22.8 million U.S. dollars, the year-on-year increase of only 1.4%, the chain is down 14.6%.

Everyone's CEO Chen and management have been proud of the growth of game performance, now looks more like the brush out of the "false prosperity." Some people before the game employees to Sina Technology, said that everyone game last year also through the "skin" way repeatedly uploaded the same game, in order to maintain the game's download volume and the number of new users. The so-called "change of skin" refers to the replacement of a game's name, icon and company signature information, do not modify the content of the game itself, disguised as a new game uploaded to the application store.

The above statement was confirmed by employee N. According to N introduced, in the Apple under the shelf, everyone game also by replacing the upload account will be the next game upload.

Insecure”

Everyone's game is out of control, closely linked to the decline of everyone's group.

There are investors Q to Sina Technology, everyone game in the platform, operation and research and development capabilities of no one good, and these three is precisely the key to the success of the game works. Renren era, the advantage of everyone's game is social platform, in the tide of social games to find a way to do it. Today, Renren's activity and influence have been severely eroded, and platform dominance has been lost.

Q that the excessive reliance on the brush list also reflects the ability of everyone to operate the game is very weak, not through the normal way and lower costs to promote the game. And the game is a large number of games, but there is no one can achieve similar "fishing Tatsu people", "I call MT," the popularity of the degree, but also shows that everyone game has no ability to research and development advantages.

"Renren's original platform advantage has masked the shortcomings of everyone's game in both areas." "In the Q, it is only possible to resolve the current crisis by finding a breakthrough in these three areas." "But in the current situation of everyone, finding the right person in any one area is difficult," he said. ”

Q the "current situation", including a group of people in the past one or two months has been a number of core business leaders to leave. Sina Science and technology learned that everyone group "number fourth people", responsible for marketing CMO Bill has recently been from everyone to leave. Bill joined the Oak Interactive Group in 2008 as CMO. At the end of October, Wu Jian, vice president and wireless general manager of Renren, resigned. Wireless division is everyone this January just split up the department, Wu Xinjiang directly to Chen a boat report, this arrangement also shows that everyone's focus to move to the mobile end of the determination.

When everyone was listed in May 2011, market capitalisation was once close to $8 billion trillion. After more than two years, the first share of the Chinese social concept, with a market capitalisation of just 1.2 billion dollars. The fading business has left everyone with no story to tell in the capital markets. The only thing that can stir up public nerves is the rumor that everyone is selling.