"Ah Ah Voice" CEO Wen: Mobile gaming social domain yy voice?

August 2, Shanghai CJ Convention, Shenzhen Yun-Baby technology company officially held a press conference, announced its mobile voice social app "Ah Ah Game Voice" (after the text is called Ah Ah Voice) officially launched. During the meeting, the Zebra network reporter was fortunate to interview the Yunwa Technology chief executive Mr. Wen, the following is the full text of the interview. (for the text reading experience, interview content and words have modified) Zebra NET: "Ah ah Voice" research and development of what? Wen: We are starting from the basic needs of users. In fact, it is very inconvenient for the opponent to play with the way of typing to communicate. At the same time, many developers in the development of the game only focus on the content of the game itself, there is no concern about the relationship between users and more feelings, so whether for developers or game users, in the future this is a point of concern, and we currently have the ability to meet such needs, can solve such problems. Zebra Network: How much does it cost to develop a voice social application such as "Ah Ah Voice"? Wen: In fact, the product is a continuous investment process, in fact, early in the functional machine era we have been doing audio and video services, now can be said to be the first batch of mobile phones, so the development team has a very deep experience accumulation. We have had tens of millions of dollars in strategic investment in the past and there will be more capital-level moves. This year we quickly launched the PC end, mobile phone, from multiple terminal coverage, multi-screen interaction to plug-in products, is a systematic huge project. Zebra network: "Ah ah Voice" as the mobile end of the voice social tools, relatively speaking, provides a very leading technical services. has our research and development team encountered any difficulties during the development process? Wen: In fact, we are in the era of the function of the mobile phone on the multimedia services, so to the smart machine, the technical level for us there is no difficulty, we have very deep technical precipitation, there are very high-performance leading the core algorithm, In the era of the functional machine we are like running on the country Road, the era of the intelligent machine for us is equivalent to running on the highway. But for the traditional PC-side team to move to the mobile side, that's the opposite. Zebra Net: Who do you think is the biggest competitor of "Ah Ah Voice" at present? Wen: I think it will be crooked in the long run. A good opponent is a great boost to us, we will continue to revise and strive to learn from the good opponents, but I think there is no permanent opponents in the market, there is a suitable competition between peers to promote the development of the entire industry, this should be dialectical to see, there is no personal emotional hostility, with peace, An open mind and a friendly fellow with a competitor. Zebra Network: Compared with the crooked, "Ah ah Voice" What is the core competitive advantage? Wen: The tilt is the PC end of the accumulation of a very deep, the same reason we are in the phone end of the accumulation is very deep. So I think our understanding of the mobile end, cognitive and experience accumulation is better than yy. But YY has a strong brand advantage, summed up, the core element or our thinking and mentality more suitable for mobileInternet age. YY is a very good company, but also our learning role model, they create a new era of social entertainment, we will also strive to create a new era on the mobile side. I agree with UC chairman Yu once said a word. In some areas, he says, the more dividends a traditional internet company accumulates on the PC side, the more it will be burdened on the mobile internet side. Yu is also a director of our company, we are friends for many years, he has been very supportive of my business. Traditional PC Internet companies on the PC side of the product they do the main idea of the product is for the PC end User Service, so the product architecture is based on the PC as the carrier, and the mobile phone user's behavior itself and the PC than there is a big difference, then do this thing well, may need to recast the structure, but this self-revolution is risky, It's a tough choice for a traditional PC-side service provider. In particular, the game industry chain, on the PC and mobile end of the overall ecological is not the same, can not be simple translation. Zebra NET: "Ah ah Voice" is how to provide services to the Hand Tour Guild? Wen: The demand of the hand-swim Guild is also the focus of our consideration. Because we find that the current development of the Hand Tour Guild is relatively slow, and relatively fragmented. In our contact with them, we found that the core reason for these problems is the lack of third-party management tools, such as the PC end of the crooked. Hand swim on the ecological chain and the PC is completely different, hand swim have each download game platform, but these platforms have a very strong desire to monopolize, they are all want to occupy the people "live." But for the guild, it certainly can not rely on a certain platform, if relying on a platform, for its future development is very limited. So we have to do a very pure, think of the Hand Tour Guild Service Management Platform tool out. Another point, from the developer side, is that game development and innovation are difficult. This method is very limited in its traditional approach to innovation. I think that from the perspective of global game development, the threshold of gaming social interaction will be the threshold for all developers. Zebra: What are our plans for the future in the video field? Wen: It is not convenient to disclose details at the moment, but there is one guarantee that the service we offer is something that is bright and innovative. Zebra: Does this include a live-screen service? Wen: It will certainly be included and will be launched during the year. Zebra: Why do you think it's so difficult for traditional industries to move to mobile? Wen: In fact, from the information industry development process, each new terminal appears, will make the original platform on the pattern of changes, such as BB machine to mobile phones, radios to televisions and so on, each new terminal brings changes are subversive. The mobile Internet is a whole new field, and no one has enough experience. So, I think at least at present, there is no overlord on the mobile internet, the winner is king. Zebra NET: "Ah ah Voice" for the user who is the crowd? Are they just guild players? So how to attract individual players?Wen: We will launch a number of applications, different versions have a certain focus, the following three versions of the direction has been planned, we are in accordance with the plan in the progressive development. Zebra NET: "Ah ah Voice" will be charged to users in the future? Wen: We offer free service, but the final revenue point is in value-added services. Users who need more services will have a number of fee-based services. But we are free for developers. Zebra Network: Can you talk about how we have reached a strategic partnership with China? Wen: First of all, I personally and in the Entertainment Group CEO Xiaojian is a friend of many years, as early as many years ago, I and Shao once almost together to start a business, so the cooperation between the two sides more is a kind of fate. Of course, in the business level, "Ah ah Voice" to provide services are also in the hands of the necessary things, so the follow-up we will have more in-depth cooperation. In the hand tour is our very deep partner, we will also for other deep partners to provide the same service, we win a total profit. Zebra NET: "Ah ah voice" and hand-travel developers of the cooperation is the insertion of plug-ins? Wen: Yes, for developers, we can help them to precipitate users in this way. I insist on a point is not to rob users with partners, we are sharing the relationship. Zebra Network: Do you think that only the mobile phone games to have this kind of voice social demand, the voice of a single game needs to exist? Wen: Single machine demand is weaker, in fact, the development of hand-travel is the content itself in the development, in the extension of different types, now the content of hand travel has developed to a certain stage, more and more inclined to heavy, It is only in this way that society can settle the user. Zebra Network: Relative to the PC side of the Voice tool, "Ah ah Voice" for the touch-screen-oriented mobile end in the use of those optimizations? Wen: Actually, in touch screen operation "Ah ah Voice" experience will be better. Because the touch screen does not have a keyboard, for the text input more complex, our voice this piece made two switching mode, it can point to speak, hang up. Will never affect the actual experience of the game. The most direct difference between PC end and mobile end is that the mobile end has no physical keyboard and mouse. And we do not have to like the micro-letter must be put on the mouth of the phone to shout ", players in the game as long as the normal distance to speak, the other party can hear clearly." Zebra: What direction do you think future voice apps will go? Wen: The big direction is social entertainment, there will be some social content of friends, even say in the future will be super shot in this field. In fact, we are a long-term company to do things, we like to think clearly about the strategic issues, and then to do tactical practice. Zebra Net: Thank you very much for this interview.