Abstract: In Hebei Tangshan engaged in catering industry, Mr. Ho Hope in the group purchase site for their own enterprises to do group buying activities. So, he found in Tangshan, the most local group buy advantage of the United States network, hoping to work with them, for their own enterprises do a good deal. With
In Tangshan, Hebei province engaged in food and beverage industry, Mr. He hopes to buy the site for their own enterprises to do group buying activities. So, he found in Tangshan, the most local group buy advantage of the United States network, hoping to work with them, for their own enterprises do a good deal. At the same time, in order to better promote their own catering enterprises, Mr. Ho also want to work with other group purchase site to cooperate. But the United States Group Network refused Mr. Ho's request, said that only with the United States Network of exclusive cooperation, otherwise it will be punished.
Mr. He: it was at first that I did group buying on the American team because I was a restaurant, later, the American Regiment is to find someone to talk to me, he said you signed an exclusive agreement with me, and then that is to say he this exclusive agreement means that only in the United States to do this, is only to work with the United States Regiment, can not with other handles, litters, glutinous rice to cooperate. If it is said to cooperate with other platforms once found, then fined 5,000 yuan.
And Mr. He thinks, and what enterprise cooperation, and how many cooperation, how to cooperate all belong to two enterprises, the company's exclusive terms of cooperation is suspected of monopoly.
Mr. HO: They are all trying to make me do this exclusive agreement, is only able to cooperate with their exclusive agreement, and strongly let me to sign, I signed, but their salesman said that the signing of no matter, that is good for me, but now, I do not want to, after all, as a businessman speaking, Certainly the more sales channels the better. Actually these two days I also consider, even if Baidu makes such a big platform, for example I do promotion in Baidu, Baidu is also impossible to say that you do in our Baidu, do not let you do on Google, or do not let you do in Sohu, even if such a large company he does not have this exclusive exclusive agreement, I think it is suspected of monopoly.
From the United States and the network, Mr Ho reflects that the advantage of cooperation with the United States is that each of the first time through the United States Group in Mr Ho's restaurant ordered consumers will receive 3 dollars in subsidies. However, such a statement was subsequently the Tangshan United States network salesman Mr. Zhang's denial.
Mr. Ho: From his platform to order the meal, he does not have a, is to consumers, the first time through his platform, the United States Regiment to give him a three-dollar subsidy, the equivalent of a consumer less than three dollars.
And then the reporter with the company's identity of cooperation is linked to the Tangshan United States network salesman Mr. Zhang, he denied that will violate the exclusive cooperation of the enterprise fines, as well as the first time through the United States Regiment in the Cooperative restaurant ordering consumers will receive 3 dollars in subsidies.
The main reason for the success of these mass-buying sites is that they have been cleared for the first time in the market, while others have benefited from investments or acquisitions by other internet giants. For example, the United States group is Alibaba investment, the mass comment Group is Tencent investment, and glutinous Rice Regiment is Baidu bought and so on. After the giant's investment or acquisition, the remaining few group buying sites are fiercely competitive.
One of the core resources of group buying site competition is to say that the merchant's resources so there are a lot of group buying site some of its merchants to enter into cooperation when the Merchant will require exclusive cooperation, can only cooperate with it, otherwise, such as in this case, or to promote this ratio, or a fine, etc., this is the current general group buying industry a status quo.