An interview with fairy tales master Strategy Yue: Round system unique community difficult to divert

May 13 News In the turn system online games, NetEase by virtue of "Dahua West Tour 2" and "Dream West Tour" occupy the most of the Jiangshan, the company is by virtue of the "West Tour" this piece of the brand, in the follow-up launched the "Dahua West Tour 3", "Dahua West Tour."　　By virtue of the brand before the impact of the degree, after two products, although the big, but also so counted the heel. In the turn of the game after a decade of development, the market many themes are gradually subdivided the market, this year's round of the new tour, NetEase also launched the first non-western tour of the work "fairy tales" to join the War regiment. In the interview with the Speed Network, "Fairy tales" master Planning Yue said, at present, the market on the game is mostly Chinese background theme, by the dream of big impact, in the attention to the European-style round the user demand is not very well satisfied, I hope to have a piece of work, out of the previous turn system game.　　In the "Dream West Tour", "Dahua West Tour" and other areas of Chinese subjects, and then open up a new field. Nowadays, the industry will be the "second generation round net game", for the 3D of the round system online games market significance, Yue to speed network, 3D compared with 2D, in the dress up. Action and special effects can be made more diverse, more gorgeous performance. Turn system can also rely on these performance, make a better world view, better plot expression.　　2d and 3D are just technical means, the ultimate goal is to bring users a better gaming experience.　　So far, there is not a domestic round of net games exported overseas, and "fairy tales" selection of 3D and European theme, in the speed network asked whether the choice of overseas exports, Yue revealed that this mainly depends on the company's strategy, the current product group has not yet this plan. According to the speed of the network, "fairy Tales" formerly known as "Elf Ranch", for the later why the name was modified, Yue revealed that once used the name "Elf Pasture" is due to the "pasture system" performance is particularly prominent.　　But then there are players to think that this is a casual SNS game, not in line with product positioning so in the "levy name activity" After the change for the "fairy tales." With the turn of the user group development changes, now turn the market to Q version of the majority, in the talk and realism round of the game system of view, Yue that, Q version and realistic turn system mainly affects the player to the picture feeling.　　Due to the different age distribution of users, there will be some differences in the design of some specific rules and games. As for whether 3D will divert the 2D round, Yue gives the view that in market research and player interviews we find that the turn system has a high degree of adhesion to its core players because of its unique community nature. Generally difficult to divert. We want to meet the content of the existing game is not satisfied with the subject matter and innovation, not very satisfied with the user, there are some of the round system does not exclude users, even if he is now playing an instant game. (Wang Pei) The following is an interview record: Speed network: Round game "fairy tales" belong to NetEase first non-western travel back to cooperationProduct, what kind of plan was considered for the new subject?　　Yue: The current market on the game is mostly Chinese background theme, by the dream of big impact, we note that the European theme round the user demand has not been very well satisfied, I hope to have a piece of work, out of the previous round of the rut of the game to create a new world.　　Speed network: "Fairy tales" This product in NetEase the entire product market strategic position is?　　Yue: "Fairy tales" positioning, is in the "Dream West Tour", "Dahua West Tour" and other areas of Chinese subjects, and then open up a new field.　　Fast road network: We know in "Big Talk 2", "Dream West Tour" after NetEase also launched a big talk 3, Dahua West Tour, has not been out of the "West Tour" This theme, "West Tour" can also be said to be netease round game of a gold-plated, "fairy tales" This game selection of new themes, will not worry about?　　Yue: The Western Tour series is NetEase's brand, but NetEase should not have only a gold-plated brand.　　Speed road network: Now the industry will be the "second generation round net game", you think that the 3D of the game market has what significance? Yue: 3D compared to 2D, in the dress, action, and special effects can make more diverse, more gorgeous performance. Turn system can also rely on these performance, make a better world view, better plot expression.　　2d and 3D are just technical means, the ultimate goal is to bring users a better gaming experience.　　Speed road network: So far there is no domestic round of net games exported overseas, what do you think the reason? After that, NetEase round game has no export plans? "Fairy tales," the use of European-style theme, is this game also has export plans? Yue: Whether the product will be exported overseas depends on the company's strategy.　　Currently the product group does not have this plan.　　Speed network: Round game of the core entertainment value is highly concentrated, not like the same as the RPG can be highly divergent, even the United States and Japan market, in the turn of the online games on the innovation is also a handful, "fairy tales" in addition to the subject matter and NetEase before the product is not the same, he has what innovation Yue: There are many innovations in fairy tales. For example: In the game there are very very diverse elves, these elves are distinct and balance each other, the elves can also be with the star Disk system with a more diverse combination. Players can play with three elves in the same battle.　　Players experience the process of building their own elves corps, and using them flexibly in battle to wrestle with their opponents ' horns. "Fairy tales," another major innovation is the pasture system, in general games, production systems are often very direct mining, mining drugs, directly with the mouse click, read a bar to complete.　　In "Fairy tales", these systems have become a rich and interesting play, integrated in the player's own home, the manor can be planted, cultured, fish, but also to carry out Elf training, production talent and strengthen the fruit, really become a player to force home. Fast Pedestrian network: OnlineThere are rumors that this game is not called "fairy tales", the reason for renaming the game? What time will this game be officially operational? Yue: Yes. Due to the excellent performance of the pasture system, we have been named "Elf Ranch" in the early stage. But in the product continues to obtain the recognition of the players at the same time, but also constantly have players to communicate with us, that "Elf Ranch" this name can not be very good to match the quality of products, even think it is a casual SNS game. Players think the product's play depth far beyond expectations, should have a more appropriate name.　　In the strong demand of the players, we carried out the name of the activity, and finally confirmed the "fairy tale" This story is stronger, more can express the name of the game feeling.　　Speed network: I heard that you are also a senior game senior players, in your contact with these games, you feel that the game has the greatest impact on you? Yue: a lot. Different games give people different inspirations.　　Like StarCraft's perfect numerical system, "Heroes Invincible" excellent system architecture, many Japanese RPG's screen performance and plot expression, there are some games, such as Bullfrog Company's series of products, its novelty and interesting ideas, and so on, and so on, have made a huge impact on me, it is difficult to say which of the impact of the "most".　　Speed network: "Fairy Tales" will divert NetEase other turn game users, you on the Q version of the turn system and realistic turn system how to look? Yue: This part is not a big chance. We found it in market research and player interviews. Because of its unique community, the turn system has a high degree of adhesion to its core players. Generally difficult to divert.　　We want to meet the content of the existing game is not satisfied with the subject matter and innovation, not very satisfied with the user, there are some of the round system does not exclude users, even if he is now playing an instant game. Q Version and realistic turn system affect the picture feeling, and then affect the user's age distribution. Specific to the rules and gameplay design, there will be some differences.