Analysis of October domestic social media sharing data ranking report

Jiathis, China's largest provider of social-sharing tools, released its October 2012 report on social media sharing data in the country, the report shows: MOP, 51 communities again into the top 20. The data that the report consolidates

1, October share of the rankings change: A number of share media is fluctuating.

The October data sharing report shows that compared with the original report, this squeeze into the top 20 share media rankings appear more frequent fluctuations, happy net for the first time over Renren, leaped to the list of four, mop push, 51 community once again crowded into the top 20, share the volume quickly to the previous major share media gathered, Douban, Friends network, such as SNS media in the share is not very high premise, relying on the strong user viscosity, return flow still performance to the strength.

October share a specific change in rankings: happy net up 1-bit, everyone down 1, netease micro-blog up 1, flying letter up 1, watercress down 2, Baidu Bar rise 1, Baidu space up 2, MSN down 2, Baidu search hidden down 1, mop push, 51 community into the top 20.

2, automotive vertical media sharing data analysis.

This year, the Transport department issued a major holiday exemption from the implementation of the scheme of small passenger car tolls, "11" also became the first official holiday of the policy, which undoubtedly to the vast number of cars is a welfare, October we selected the Car exploration network, MSN Car channels, such as car sites for sampling, data, Of the top six media platforms, the shares of Tencent Weibo and Sina Weibo accounted for more than 30% of the data.

3, October share the geographical distribution of the population.

October share the geographical distribution of the population led by Guangdong, accounting for about 16.26% of the total, the top five accounted for 42% of the total.

4, October share the portrait of the crowd.

October share of the population still mostly male, accounting for about 51.2%, professional focus on the computer internet, advertising media industry, a total of about 39.58%

Attached: jiathis.com company Data Source Description:

Jiathis is a "social sharing" aggregation button provider, for more than 780,000 sites to provide "collection & Sharing" button service, the aggregation button on the integration of such as: QQ, Sina Weibo, happy net, Renren ... More than 120 social "collection & Sharing" buttons. Jiathis through October to share the data, to nearly more than 70 million users of the use of a variety of sharing buttons, a comprehensive analysis of statistics, the above data report.

Noun Explanation:

Share: The number of times users use jiathis sharing tools to share a page with a social media

Return to traffic: After sharing a social media, users click the Share link to return to the share page browsing times

Share ratio: share of a social medium in a single month, as a percentage of the total share of total social media sharing

Share reflux Rate: return flow/share = share reflux rate (this data can reflect the social communication ability of the website)