Analyst discusses Microsoft WP7 mobile phone XBLA game function becomes key

(compiled/applies) according to overseas media, Microsoft's official WP7 mobile phone today has sparked a buzz among industry analysts, who are discussing how the WP7 mobile phone, with its XBLA gaming capabilities, will behave in the marketplace.　　To be sure, supporting the XBLA game function is an important chip in the WP7 handset, it can play the advantage of Microsoft in the traditional gaming industry to attract players and users will be the key to the success of WP7 mobile phone.　　Kathy Richardson, Microsoft computer and mobile gaming product manager, said they would play their part by setting up a dedicated mobile gaming studio to develop influential and important works.　　It is said that Microsoft has issued WP7 game development tools to a wide range of third parties, but Microsoft has not made up its mind whether the game is priced at 99 cents, and they want to exert influence on the existing market as much as possible. "Some of the games on the existing XBLA and PSN platforms are overpriced, there are also a lot of similar works," says M2, a senior analyst at the company. "In terms of mobile gaming, Microsoft looks too high-end, and Apple is too cheap, Sony should aim at the middle of the two, perhaps a surprise.　　"There is another way to do this is to implement two pricing schemes: a low-cost strategy for the fans to write their own uploaded game programs, while the professional works developed by Microsoft will sell more expensive." For Microsoft, that could shake Apple's current dominance. (Edit/Ming)