Analyst: Giant "Journey" mature stable marketing immediate

Easy to view analysis: Enfodesk easy to think of the online version of the combination of marketing intelligence research found: "Journey" during the Spring Festival and the anniversary of the launch of the marketing campaign effect is obvious, the weekend time of the user is particularly active. From the marketing activities can be seen, compared to other time to complete the task of reward props, and interaction with the administrator, February 28 and April 24 online that can improve the experience of the more exciting user activity.　　Giant in a variety of marketing strategies in a combination of ways to stimulate the user to increase the level of activity at the same time, is expected to drive revenue.　　Analysys International (analysysinternational) analysis that: "Journey" from the adjustment of the business model, the sale of "meritorious", the game balance is seriously damaged, experienced a server classification, game version classification, and so on, and finally stabilized. At present, "journey" in the user stability, the competition tends to balance the environment, to maintain the active degree and ARPU stimulation, make "journey" still maintain exuberant vitality, good revenue.　　"Green Journey" in the competitive balance and ARPU has indeed improved a lot. Analysys International (Analysys Analysys) will be released in the second quarter of market monitoring showed that giant network by virtue of "green journey" out of the trough of revenue. In the second half, it is expected that the "journey" will remain stable to maintain the current level of revenue, but need to pay attention to the continuous updating of the content and the maintenance of the balance of the game, ARPU maintenance; "Green journey" will continue to be the giant to explore this new fee model of the important products,