Analysts say Microsoft should give up its chicken windows RT

1 "Sohu It News" according to foreign media reports, the first quarter of this year, Windows RT Tablet PC market share of only 0.4%, prompting some analysts suggested that Microsoft abandoned Windows Rt. "I will not be surprised at Microsoft abandoning Windows RT," said Brian Proffitt, a Blaine Profite at the University of Notre Dame. Microsoft will continue to invest heavily in the Surface tablet strategy, but that does not preclude it from making adjustments to give up some of its products. It is wise to give up Windows RT unless shipments suddenly grow dramatically. "Market research company J. Jack Gold, the Gold Associates analyst, Jack Gode more bluntly, "I think Microsoft will give up Windows RT and keep Windows 8 a tablet operating system better." Supporting ARM chips is the reason Microsoft releases Windows RT, but Windows RT is very unsuccessful. "IDC local time Wednesday said that in the first quarter of this year, Windows RT Tablet PCs, including Microsoft's own surface RT, shipped only 200,000 units, accounting for 0.4% of the tablet market's 49.2 million shipments." The Windows RT tablet computer started selling last October. Samsung earlier decided not to push the Windows RT tablet in the US market. In the first quarter of this year, Android Tablet PC market share was 56.5%, followed by Apple iOS 39.6%, Windows 8 3.3%. Microsoft did not comment on the future of Windows RT and IDC's data. A Microsoft spokesman said, "We have no information to disclose at this time." "Qualcomm, the Windows RT Tablet PC ARM chip provider, did not comment. Analysts point out that Surface RT and other Windows RT tablet computers have multiple problems, but the Achilles heel is the inability to run traditional desktop applications that Microsoft users want and need. Rob Enderle, a market research firm Enderle Group analyst Lob Endler, said the ipad and Android tablet users had never thought about running traditional Windows desktop software, such as office, but Microsoft's customers were not. Office is considered an advantage of RT, and given the limitations of the tablet computer, the most powerful component of the tablet version of Office is Outlook, but RT does not include Outlook. Tablets are used primarily for consumer content and email. Due to the late advent of the game and application is not RT's strength, RT should have an advantage--outlook, but Microsoft abandoned. Enderle said that Windows RT will eventually support Outlook, but time to wait until 2014, time may be too late, "Microsoft is still behind, so it needs to catch up or give up voluntarily." If you don't want to overtake your opponent, Microsoft should quit and accept Windows RT as the "Zune II" fate. "Sadly, in terms of price and battery time, Windows RT is much better than Windows 8 products," Enderle says. "Microsoft has talked about the advantages of Windows RT, for example, compared to Windows 8 tablets with x86 chips, the battery lasts longer and has a lighter size," said Tom Manili, an IDC analyst, Tom Mainelli. However, compared to the advantages of Windows RT, users are more concerned about compatibility with existing Windows applications. "Most consumers don't know what Windows RT is, or why they need Windows RT," Manili said. It is difficult for Microsoft to efficiently market Windows RT because it is inevitable to compare Windows 8 to the advantages of Windows Rt. "Although Apple also has two operating systems Mac OS and iOS, the use of the two is clear-cut." Manili points out that Microsoft should focus on increasing Windows 8 penetration. But he also said that Microsoft is unlikely to give up Windows RT, "I think Microsoft is not likely to give up Windows RT in the short term." Ken Dulaney, a market research firm Gartner analyst, Ken Durani that Windows RT not only does not support traditional Windows software, but also does not run the management tools favoured by the enterprise IT department. Windows 8 Tablet PCs configured with x86 chips have been sold in large numbers and support traditional Windows software and management tools. "We think Windows RT is not in line with business needs," said Simon Kent, Simon Kent's PC department manager, in a recent interview. Even Microsoft has begun to evaluate RT strategy. "(Sunshine)