Analysys International: Monthly fee gaming market prospects are good

Event Background Analysys International (Analysys Analysys) recently released the "China Online game Market Users Research Report 2009" data show: 46.6% of Chinese online game users prefer prop charging mode; The monthly charging mode is more favored by the user for 24.2%, Online hourly charges account for 16.5%, and 13% for other charging modes. Easy View Analysis: The results of cross analysis of the data show that preference for the monthly subscription mode of users, 38.6% of the user game age of more than 7 years, belong to the depth of users more concentrated group.　　According to the data, users who prefer to pay in a monthly subscription mode are higher than others in charge mode regardless of their consuming ability or willingness to pay. Analysys International (Analysys Analysys) analysis that the current mainstream three kinds of charging mode, prop charging mode, the user pay according to demand, marketing focus on the user to pay the demand for the stimulation; on-time long charge mode, the user prepaid after the game time to generate costs,　　Marketing focus on the user's stickiness of the promotion of the monthly fee system, users pay after receiving services, marginal cost with the game time, the user stickiness is higher, marketing focus on the extension of product life cycle. Prop-paid CSP model (Come-stay-pay) its access to the market has a certain free advantage, but the user education costs are high, resulting in the price of virtual props is not widely accepted: 67% of the preference of prop pay model users believe that the price of virtual props too high. And under the monthly subscription system, more than props pay model game, the balance is not affected by virtual props, the game environment is relatively more fair; the longer charge mode game, due to the impact of time billing, users play a more relaxed, more viscous, and the current market operating in the game products more than 85% per prop charges,　　and time charging mode, especially the monthly subscription system of the game still has a lot of space. Analysys International (Analysys Analysys) analysis that the monthly pay model is welcomed is the user's consumption behavior return to the rational embodiment, or will be China's network game market from the beginning of profiteering, charging mode on the user-oriented trend, such as the nine City of the Sword of Excellence,　　Giant network of "journey" has taken the same product by the server to distinguish a variety of charges, and Jinshan's "sword Net 3" also launched for the "weekend users" of the discontinuous package day pay. Easy to suggest: Analysys International (Analysys Analysys) Recommended: Monthly pay model for the quality of the product requirements higher, the reason is that users pay in depth before the experience, and higher costs, the proposed online gaming enterprises to provide users with longer free game time, Solidify the user so that it cultivates the social relationship in the game and increases its exit cost. and explore the application of IGA (game embedded ads) in the subscription-paid game.