and c2b the Thunder on the road ahead.

Customization is not a new vocabulary, since ancient times has been followed for thousands of years, the custom label of the goods to become a noble and identity symbol. C2B, as a "custom" for the soul of the business model, has become a business model under the Internet boom, and the custom of exuberant http://www.aliyun.com/zixun/aggregation/10241.html "> Market demand is beyond doubt." As a result, home appliances, mobile phones, clothing finished manufacturers flocking to the C2B, but a small number of people.

Since there is a strong market demand, why are some c2b in the middle of the break? In the author's opinion, the C2B enterprise of the halfway break, was blown up by the mine on the Advance Avenue. It is not difficult to find through some cases that there is a large minefield on the C2b road, and there is no possibility of a detour.

In the coming year, the concept of C2B is very hot, but the truly hot C2B products are numbered. Coca-Cola is a very successful case, and custom-tailored footwear is also known as a successful case. As for custom mobile phones, as well as custom home appliances, although there are already related products listed, but did not detonate the market, but not with consumers to form a sympathetic chord.

on the face of it, Coca-Cola's customization is a simple one, using the social platform of Sina Weibo to allow users to customize the fonts on Coca-Cola bottles. For users, can be printed on the Coca-Cola bottle on their own want "cargo", "Meng sister paper", "Little Lori" and other words, a distinct personality displayed. For Coca-Cola, the precision of the user to lock the demand, it means that the door to success.

Although Coca-Cola's customization is only a few Chinese characters, the life process is a complex system engineering. First of all, Coca-Cola needs to be the Sina Weibo platform to get the user orders, import ERP system, and then according to each user's orders for procurement and production. According to netizens response, from the completion of customization to receive customized Coca-Cola, about 13 days, this fully proves that the Coca-Cola ERP system response rate is very fast. You know, a bottle of Coca-Cola, from production to the end of the market, the fastest time to 10 days.

It is not difficult to see that the success of custom Coca-Cola, there are three elements: first, custom module selected, the second is the rapid response of the ERP system; third, excellent platform support.

Again, the custom shoes introduced by the customer are also in line with the success of the custom Coca-Cola case.

like Coca-Cola, shoes are a rigid consumer product in great demand. I believe many consumers are very clear, shoes in a shoelace or a color, are personalized embodiment. Custom-made shoes are much more complex than custom Coca-Cola. Because of this, the love of the customer in the integration of the supply chain based on the finalization of the shoes can be customized modules.

It is learned that the love of the customerThe breakdown of the shoe module involves a number of modules, including shoelaces, textures, colors, styles, and fonts. In the process of customization, users customize each module like a building block. Of course, the love of the shoe, not every place can be customized, this is the supply chain and production process decisions.

In fact, a modular dismantling of any product takes into account the limitations of the supply chain and the production process. Objectively speaking, custom Coca-Cola, a custom based on the outer packaging of the font; The love of a guest's shoes is a higher level of depth customization. The deeper the degree of customization, the greater the challenge to the enterprise supply chain and ERP system, which can be a thunder for many C2B enterprises.

In the case of custom phones, HTC has introduced customized handsets to customize the size of memory, cameras, batteries, and other components. This is a good idea, but in the production process, different cameras on the phone shell requirements are also different, the process of the complexity can be imagined. Once the water was tested, HTC's custom phone did not follow.

In terms of status, C2B's business model is highly personalized and deeper customization, which means that C2B is not suitable for modular products such as mobile phones, home appliances, etc. From the Coca-Cola and love two cases can be seen, user mining, product modular dismantling, supply chain control, ERP response to every link error, will let C2B fold the battlefield.

in the area of user mining, Coca-Cola and the consumer have unanimously chosen the social platform of Sina Weibo and achieved excellent results. In the future, a social platform like Sina Weibo will open up a new pattern of C2B business models, and the C2B of customization as the core will reap considerable rewards.

Many C2B enterprises exit, mostly due to poor supply chain control. C2B customization not only to select the product line, but also step-by-step implementation of depth customization, so that the custom module and supply chain can be coordinated. The depth of customization will inevitably lead to a collapse in supply chains and production chains. At just the end of the "My brand? From the shop" press conference, the love of the guests showed 3 C and bags and other products, this may be the love of customers to other categories to expand the signal.

In the final analysis, to succeed, C2B Enterprises can only continue to increase product customization depth and customization, because the customization of the supply chain and production chains are very high requirements. Many C2B enterprises break the battlefield because of the lack of goods customization and supply chain control. If the customer originally also entered the 3C and luggage customization, then the customer may have become a history. To be on the C2B Avenue high speed, each link must be closely linked, because each link out of control will overturn.






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