Android mobile games develop mobile gaming into market accelerator

Three smart-phone operating systems: Apple iOS, Android and WP's market share of the battle in 2012 to distinguish the obvious. Android accounts for Two-thirds of all smartphones sold in China this year, about half of all handsets sold in the US this year, and Apple's share of the Chinese handset market is only 1% of the 5%,windows phone in China, according to Informa, a market analyst.

Industry insiders believe that Android smart machine hardware conditions are constantly improving. The price of pro-people also makes more users happy to enter the smart machine market. Mobile games will borrow power Android platform, in 2013 ushered in a blowout growth.

The mobile gaming industry is generally bullish on the 2013 mobile gaming market in the 2013 Global mobile Games Annual and Channel awards ceremony held on the top of the network on 11th. Chen, 360 vice president of the company, suggested that the increase in Android market share would bring more users to the parade and bring opportunities for the outbreak of mobile games.

Android user growth brings opportunities for hand-swim outbreaks

IDC has disclosed that 2012 Andorid accounted for three quarter of global smartphone shipments of 75%, an increase of 17.5%. Informa also has data showing that Android smartphones sold around 461 million units in 2012. Of these, one-third of Android smartphones are sold in China, making China the world's largest Android phone market. Informa analysts even believe that by 2015, one of the two handsets sold worldwide will have Android installed.

Android device endurance bottlenecks are breaking down and are a huge opportunity for mobile gaming. Last year, Google exposed the Android5.0 version, one of the new features is the system will be effective distribution of reasonable use of batteries, a new power management system will gradually break through the limitations of mobile phone capacity, better support for large-scale mobile games online operation.

With hardware upgrades, Android phones are more affordable, and Chinese handset makers believe the four trillion-dollar smartphone sold in the Chinese market will reach around $150 by the second half of 2013. High-priced terminals can better meet the user's game needs. According to 360 mobile phone assistant data statistics, the high-end equipment users have accounted for 360 of the total number of wireless platform users 79%. The Android platform application product line also continues to expand. The increase in Android Market share provides a prerequisite for the explosion of mobile gaming.

Mobile games open up mobile game market space

Last year, China Mobile gaming users reached 89 million people, up 73.7% from 2011, according to the game Industry Report, published in 2012. Industry insiders believe that with the increase in the demand for entertainment, hand travel market is in a rapid growth stage. The game becomes the main purpose of the high-end machine purchase user. Analysys data shows that over 50% users use mobile phones for gaming and entertainment, mobile game downloads lead the App Store to download the total list.

In the past two years, the hand-travel market has maintained a high speed and sustained growth, has become the new blue sea game industry in China, mobile game pay rate there is a larger space for improvement. According to Gamelook media reports, the actual rate of domestic mobile games and pay the value of only up to one-fifth of foreign Android, iOS one-eighteenth. Although the rate of mobile game payment is also rising, but the speed is far lower than the expansion of the market product line, which in the future may become a bottleneck in the development of the hand-travel market.

Compared to the overall market, mobile phone network game pay obvious advantages. According to the music Network research data, 2011 Chinese mobile phone network game users, 80.9% of mobile phone network game users said that there has been a mobile phone network game payment experience. Industry analysts pointed out that free Games + prop fees + level of profit model in the PC side has been proved that the same mode of mobile phone network games or will become a hand tour market two times to take off the opportunity.

The prospect of the net swims still need the channel to assist

360 Mobile phone assistant data shows that in the first half of 2012 Top100 game only a mobile phone network game, and the second half of the Top100 has six mobile games online. "Forget Fairy" development company vice President Yangjin in the interview, according to Chinese users on the PC performance, light Community games are less popular than online gaming users. Chen, 360 vice president of the company, predicts that the figure will continue to rise in 2013. Mobile gaming has become one of the highlights of mobile internet business.

The fast-growing market attracts many game developers, but the cost of development continues to increase, and the cost of acquiring new users is rising, and the channel will remain at the heart of mobile gaming operations in 2013. High-quality channels can bring more success to the hands, according to the "Fishing up to 2" data released, the version of 360 on the first day of earnings accounted for 30% of the total income. Cumulative downloads accounted for 30% of the global download volume.

In the future, more games operating platform will focus on mobile phone games market development. 360 company vice President Chen in the Global Mobile games annual meeting released 360 wireless platform strategic details, said the future will focus on hand travel, support small and medium-sized developers. Regular developer Salon, to strengthen the safety of its product line, provide a beta environment, with an open mind to meet the 2013 Android Market Rapid leap.

Compared to the earlier stage, mobile gaming is growing at around 40% a year, tempting market prospects are still attracting developers and games operating platform competing layout. In the near future, the output value of the whole mobile game will surpass the value of traditional PC-side games and web games.