"Angry Birds" set foot in China for profit

May 20, "Angry Birds," the production of Rovio company said, "Angry Birds," the global download volume exceeded 200 million times, and as of March this year, all kinds of derivatives sales also more than 50 million pounds. Not long ago, the "Angry Bird" quietly entered China, a market with more than 900 million handsets.　　Although it has not brought the Chinese mobile phone game manufacturers "bloody", but its creative game design concept, complete industrial profit model, but also let China's peers feel "Wolf". In China from May 9 onwards, the genuine "Angry Birds" various versions officially entered China, the mobile gaming platform when the Internet began to provide download services.　　This is also the "Angry Bird" this popular global leisure mobile phone games for the first time to set foot in China. Talk about this cooperation, "Angry Birds" official partners when the Music network CEO Xiao Yongquan Laugh said cooperation is "hit", and "Angry Birds" this is "free genuine" mode of formal entry.　　Thus, its importance to the Chinese market. "In fact, the Rovio company of the game, Finland, has been trying to get into the Chinese market, but it suffers from a complete unfamiliarity with the domestic market." Xiao Yongquan said that this and when the network cooperation is Rovio company set foot in the Chinese market, the first step, through the form of free, in order to further use the genuine game "Angry Birds" this brand, for the future of derivatives and other mobile games in China to promote good bedding. "Angry Birds" has formed an industrial chain, in the near future, the film will be released, which requires strong brand appeal, so the strategic layout for this brand has important significance.　　"Xiao Yongquan said. "We're going to do Disney 2.0. "Rovio Market development general Manager Vesterbacka described, Rovio to create a comprehensive entertainment products, including a variety of peripheral sales and games, movies, TV dramas, cartoons, and so on, as if it is a Disney's" Bird Kingdom.　　February 16 This year, Rovio Company announced on April 27 to participate in the Great Wall will host the 2011 Global Mobile Internet Conference, Rovio Global Market development general manager Petervesterbacka at that time made clear that the Chinese market has a strong interest in the hope that the visit to identify partners. Chinese companies occasion on the platform "Angry Birds" into China, but also to China's mobile gaming companies to increase vigilance.　　Xiao Yongquan said that in fact, "Angry Birds" in the game of creativity itself, for domestic developers are more creative reminders, so that domestic developers see the great potential of outstanding original content. In fact, China's mobile game development team and the company has formed a large group. Just for example, Apple's iOS mobile game developer, the country's biggest Apple game developer forum, Cocoachina nearly 30,000 different types of apple software developers, a figure that could overtake 100,000 people in the future. Apple iOS TourPlay development The top 100 of the world's largest development companies, Chinese companies have 4, and the annual income of more than 5 million U.S. dollars in the Chinese team, there are at least 5-7. But big but not strong is a widespread problem, the majority of small teams in order to make a living outside the production of outsourced products, although they can get huge profits, but not a long-term solution. In the case of mobile game developer Liangwei, small companies and small teams are no problem if they just have to earn some pocket money to stabilize the situation. "But if you want to be bigger and stronger in this field, think about it." At the same time, Xiao Yongquan has more long-term ideas, hope to be able to make their own site to create a platform, not only can introduce excellent games, but also for the excellent domestic game to go out to provide services. "Rovio was just a small team, then by virtue of the quality of the game and a lot of good game marketing platform, become a well-known brand around the world, we hope that China can also appear such a game."　　"Xiao Yongquan said. Embedded advertising into profit new "Angry Birds" into China, but also for the mobile game how to profit has brought fresh thinking. "Foreign games rely on downloading fees to earn a fortune, but this is basically unrealistic in China." Xiao Yongquan said that many excellent overseas games are hesitant to enter China because of the unsatisfactory environment of the domestic game copyright protection.　　The angry bird gave up the download fee and adopted a more Chinese way of guaranteeing revenue. "There will soon be a social and online version of Angry Birds, and the games will be charged, and the game's embedded advertising is one of the future profit models," he said. Xiao Yongquan explained that the current domestic mobile game's main revenue model is the game props charge, the player can play free game, but if you want to get a better gaming experience, you must buy props. The current popular way abroad is advertising embedding.　　Without affecting the quality of the premise of the game, the various ads in a suitable manner embedded in order to provide free games to earn advertising costs. "This model is still relatively rare in the country, but it has become quite popular abroad, in fact, this model is more suitable for Chinese consumers." "Xiao Yongquan explained, has long been accustomed to the free service of Chinese consumers, a short period of time can not form the habit of downloading payment, so the ads embedded in the game to ensure that the stability of the benefits of the developers, expand the brand influence, while promoting the quality of the game to improve. "This is an important profit trend in the future. "Xiao Yongquan said. Commercial newspaper reporter Chen/Vendangle net/Map