Any marketing behavior can not be separated from the data marketing

Internet PC end of the era of weakness, leading to mobile internet, intelligent equipment and hardware and software functions of the continuous improvement, so that the user's use of the habit has also been changing, its behavior pattern from the traditional PC-side gradually evolved into a PC mobile side of the parallel mode, the era of the official arrival. So the role of data marketing is also dug up, but for data marketing more or less people are not very clear, in the end what is the data marketing? What is the value of data marketing?

The arrival of the micro-letter era, the birth of countless "micro-credit marketing guru", everywhere rumors Han, leading to the spread of the circle of Friends marketing ads. But there are still a lot of people from the micro-credit marketing tasted a different taste, such as Ghost Foot Seven, Luo thought, and so on. How to discover user behavior in micro-credit marketing? How to market for user behavior? How to find potential people in the pan-crowd? These things you may not know how to do, but ultimately the role of data marketing, so you can not know what is data marketing, But you can not deny the future trend of marketing, is bound to be large data marketing. The following Cao (micro-letter: 1512001) For everyone a simple explanation of the role of data marketing.

First: Any marketing behavior can not be separated from the data marketing

The flow of data makes our marketing methods and goals very clear, thus becoming traceable and quantifiable. It is also explained that through the data marketing to the enterprise's marketing way into a closed loop, that is, consumption-data-marketing-effect-consumption.

Its value can be expressed as brand, effect marketing. But how to improve and optimize brand exposure, this is the core of brand development. Here the brand exposure is not only the traditional brand marketing said the popularity, more time brand and consumption as one of the ecological chain, so as to achieve the commercialization of the brand objectives, to carry out the diversion of potential population consumption.

Second: The value of social marketing makes data marketing quantifiable

Any enterprise or individual can crawl user behavior through large data, thus, the value of social marketing is multiplied by the geometric value, and data marketing not only plays a platform to connect social and user behavior, but also can accurately capture the trend that users react in social process, and through data collation, Refined marketing of these users, and then complete the social marketing the most basic link. Among them, any enterprise in the research and development of new products process, can fully use the data to collate user needs, user habits, user consumption habits, using fans to improve the development of new products, which is also a small Mirejun of the fan marketing.

Third: Advertising can be accurate

Traditional advertising is the use of wide net pattern, wasted money without saying that its marketing effect also can not reach the specific requirements. Therefore, in the face of the Internet media resources in the number, variety, the demand for advertisers has also changed, from the wide net pattern into tracking the importance of the delivery effect. Then the data marketing can through the user needs analysis, helps The advertiser to find the target user, then carries on the pre-judgment and the deployment to the advertisement content, the time, the form and so on, then completes the entire advertisement launch process, finally carries on the effect the tracking and the consummation.

Four: Data marketing will promote online marketing more accurate

At present, data mining embodies the analysis and mining of data on line, and the data analysis and mining are not reflected. Some people say that there is no data mining under the line, if you think so, then a big mistake. The origin of data marketing originated in Taiwan, a rice-buying entrepreneur, you can Baidu to see.

Therefore, the key to the future lies in how to achieve online and offline data mining parallel and data through. Once the data on the line is combined with the third step of advertising data, data marketing will become more accurate.

At present, the enterprise is more confused than the lack of data, but the data is fragmented, such as online data under the line. Therefore, faced with these fragmented data how to get through is the biggest challenge for enterprises, and the future of these data to be able to achieve the maximum value of data for the enterprise in the late precision marketing to provide data support.

The value of data marketing is the basis of realizing accurate transformation

The data marketing takes DMP as the core, manifests in the CMO auxiliary decision-making system, the CRM system, the Content management system, the user interaction system, the effect optimization system, the customer service system, the on-line payment management system and so on several aspects. Mainly from the decision-making level, analysis layer, executive layer three aspects to complete the entire data marketing, service, sales, after-sale management process.

In the screen era, the core of enterprise marketing is the spread and implantation of brand image. In the PC era, its core is buying. And in the mobile internet age, its core is how to achieve user personalized interaction. The interaction here refers specifically to the user accurate dissemination of content, more intelligent Customer service information, different page-oriented page, and the realization of these core is the basis of data management. The conclusion is that the value of data marketing is the basis of realizing accurate transformation.

Sixth: Data marketing is the analysis and application of small and beautiful data

At present, all the data marketing is basically all enterprises in the use of limited data resources for collation and analysis, such as cookies, user attributes analysis. But to put it on the Internet, mobile Internet environment is only one of the data related to marketing. Because of the characteristics of today's industrial chain, enterprises will have their own independent DMP system, but do not have a DMP third-party market, a general-purpose DMP platform can provide access to data. So all the DMP itself is in the application of the data, not the whole network of large data.

In addition, all of today's user data comes from cookies or app usage behaviors, such as user attributes, buying behavior, and so on, because of the limitations of the data itself and from a dimension of the data itself, today's data is not big enough. Because data marketing is still in a concept popularization stage, so the future direction of data is to guide the whole marketing industry trend or not guide the actual use of the role and value, and the real guidance of the industry to use the small and beautiful data mainly. This is the main reason why independent third party DMP are not ideal today.

Therefore, any data can help the enterprise's brand to discover new opportunities, such as market, customer, development law, how to avoid investment risk, how to identify potential threats, but also can help enterprises to brand, sales adjustment and optimization, which includes data talent, data model, strain data management, customer service system, Sales system and other organizational functions of the adjustment and optimization.

Finally, from the above six points can see the importance of data marketing in the enterprise marketing process, then the future of marketing trends will also be data marketing, that how in the mobile internet era to seize the tail of data marketing is what every enterprise must understand the current thing.