Arbitron mobile Hannu: Tablet PC drives internet and app apps smartphones are still primarily used for communications

News and technology information March 22, by Eric Consulting Group hosted the seventh annual Iris Summit held in Beijing today. This year's 2-day annual meeting, the first day of many industry leaders to participate in the Summit forum for Exchange and discussion. March 23 The next day, the industry elite on-site Multidimensional Analysis of industry dynamics, sharing the successful experience and unique insights. Arbitron Mobile Senior Vice President Hannu Verkasalo a keynote address.

Hannu said that Arbitron Mobile's 24x7 monitoring of all smart device user behavior and use, such as lifestyle habits and feelings, mobile internet, etc. Arbitron Mobile's business in 15 countries, with one of the partners of the IRIS Consulting Group Business very happy.

At the same time, hannu that it would be an international trend for tablets and mobile phones to go online almost to replace computers. Tablets drive the Internet and apps, while smartphones are still used primarily for communications.

Data show that more than 70% of smartphone users use browsers every month, and 74% of smartphones are used for instant messaging.