Archie TV August Mid-April business model is different from the music video tv

The prospect of a combination of video content and a TV screen could trigger huge business opportunities that are attracting more and more players into the internet TV market. People familiar with the matter recently revealed that video site Archie will officially release its TV products in mid-August, which is launched through cooperation with a well-known TV manufacturer, and the licensee may have previously cooperated with the CNR. Archie Art CTO Tang Xing recently in the media interview that Archie Arts will soon launch its own brand of internet television. It is understood that the early last year, Archie set up the Internet television division, and subsequently participated in the establishment of the Galaxy Internet Television Co., Ltd., partners, including the central Radio subsidiary of the New media company and Jiangsu Television, the two companies have internet TV content service licences, The CNR has an integrated operating licence for Internet television. In addition, the second half of last year began to start the Archie arts inside strategy, with the end of the manufacturer to develop a more than a cloud screen, multi-screen interaction, CDN and Peer-to-peer Fusion technology products. After more than a year of low-key operation, Archie Arts in the Internet television licensing, technology and other aspects of a full early matting. Archie Television products by the company's vice president of the bridge is responsible for the section. Section has a bridge graduated from Tsinghua University Automation department, and Archie Art CEO Gong is a classmate, and has in Tsinghua Tongfang, Focus Network, in the video, Asia Media, Skyworth and other companies engaged in DTV, IPTV, OTT, Internet and mobile Internet work, is currently acting as the general manager of the Archie Art Internet television division. Archie Art is the latest case of domestic online video enterprise entering Internet TV field. Another domestic video website music network launched by the Internet television July 3 has begun to sell, in addition, pplive and Hangzhou Hua Cooperation, the Hundred-vision control video site popular, are in the field of Internet television layout. Youku, which is pushing the "multi-screen integration" strategy, is also planning to infiltrate the television screen, and chairman Koo earlier said in an interview that there would be more collaborative approaches to hardware products. Video site is actively involved in the Internet TV market, lies in its content and technical advantages. Currently responsible for the music video Super TV research and development of the joint CTO bin to Tencent Technology, the core competitiveness of Internet TV will depend on the real access to the PC, mobile phones, flat panels, TV four-screen cloud platform, to create a good user experience of the multi-screen interaction, and this is the future advantages of video sites, The traditional industry to do a good platform is basically impossible, because it requires long-term research and development, improve and accumulate, but also need the internet gene. But video companies also disagree on the specific business model of Internet television. Analysts pointed out that the video Super TV hardware profit is very low, the real decision is whether or not to continue to charge users 480 yuan per year of service fees, and Archie will adhere to the content of free, advertising revenue supplemented by other ways to obtain revenue. Tang Hing earlier said that users can see the free video on the PC, usually not through the delivery of the monthly rent to watch TV. Bin for the mode of music and visionThe key to supporting the pay model is whether there is enough copyright content, which is the advantage of the music vision. "In the long run, the pay and advertising models will be parallel in the future." "The general view is that the future of Internet television may have greater commercial value in the imagination space." For example, TV online shopping, cloud services, music, new body sense games and so on. Archie, vice president of Arts and Crafts has said earlier that television sets are likely to become a "never shut down" family Media Center. Archie Internet TV will take what sales strategy has not yet been disclosed, le-View TV is currently mainly through its own official website pre-sale. Bin points out that because the traditional TV industry is more complex than mobile phones, the premium cost is higher, if the predetermined volume surges, whether the guarantee of supply will be a big challenge.