August US video game revenues fall 15% for 6 consecutive months

Tencent Science and technology news Beijing time September 11, according to foreign media reports, the U.S. market research company NPD Thursday released the latest statistical report, the August period this year, the U.S. video game industry sales fell 15% from a year earlier.　　This is also the 6th consecutive month the U.S. video game industry has seen a decline in sales this year. Sales of the video game industry in the United States has fallen for 6 consecutive months, making the industry's overall sale in 2009 a grim prospect.　　By the end of August, the U.S. gaming industry had a total sales of $9.07 billion trillion this year, down 14% from a year earlier.　　Anita Frazier, NPD analyst Anitafrazel, said that in the remaining 4 months of the year, the average monthly growth rate of video game industry in the United States would need to reach 14% per cent, which would make 2009 's annual income unchanged from last year. In August this year, sales of American Electronic Arts's popular game, "the hottest American Football 2010" (Madden NFL 10), fell sharply.　　Video game hardware sales fell 16% in the month to 908 million U.S. dollars. The main reason for the fall in U.S. game hardware sales in August was that companies such as Sony, Microsoft and Nintendo took measures to cut prices for their game consoles. In Sony, for example, the company sold its PS3 gaming machine to below $300 in August, the first time the product has fallen to that price since its release in 2006.　　Affected by this, August this year, PS3 sales increased to 210,000 units, an increase of 72% from July. In August this year, Microsoft cut its Xbox 360 gaming machine Price by 100 dollars, resulting in its sales quarter-on-quarter growth of 6%, to 215,400 units. The same month Nintendo Wii game sales growth of 10%, increased to 277,400 units. (Compiled/TAO)