Autodesk Executive interview: Hope for game development in China and Korea

June 4, Autodesk Company Media Entertainment Department Gaming Solutions senior marketing manager Mary Beth Haggerty (hereinafter referred to as Mary) visited China, received the domestic game network and other media interviews.　　In the interview, Mary introduced the Autodesk 2011 version of the latest products and solutions, in addition to her unique insights into the gaming industry. Autodesk Company Media Entertainment Department Game Solutions Senior marketing manager Mary Beth Haggerty interviewed the Western view: The hope of game development in China and South Korea is well known, the Chinese game market, whether stand-alone games or online games, are late in other countries to start, however, in a short span of 10 years,　　China's online gaming market is not only expanding rapidly in scale, but also completing the process of exporting from imports and becoming a pivotal game market in the world. For game development to provide graphics software Autodesk, has been very optimistic about the Chinese market. Mary said, "I have been to China a few years ago, played a game called the War of Doom, when I saw the Chinese market in the game development potential is very large, and China in the game development is mature, development speed is very fast." "As the marketing manager of the Autodesk Media Entertainment game solution, Mary maintains close communication with many gaming companies in China," when I talk to these game developers, I think they agree that they can't sit tight, they can't stop, they have to face the hard stuff, they keep on going, Find creative points, from 2D to 2.5D to the dimensional, continuous creation, in order to remain invincible in the fierce competition. "While Mary has traveled around the world not only in contact with Chinese gaming companies, but also in extensive contact with gaming companies in other countries or regions, Mary says," Western game developers agree that future development of the game industry depends on China and South Korea. "And China's SNS community games also gave birth to the American face book," Social games in the West has become a very hot game, it is also to the Asian Games for reference, and constantly introduce new, transformed into the present is called a Face book social network. [Page] Autodesk is still bullish on the game industry with a number of products in the Autodesk release of the 2011 version of new products, more and more emphasis on the integration of game production, but also added a lot of convenience game production functions.　　In the new release of Autodesk Maya 2011, there is a custom user interface, action grabbing function, while in the role of animation tools have been upgraded, in addition, Autodesk Maya 2011 Support in the online game development process, the creation of large-scale outstanding scene function. In the release of Autodesk 3dsMax 2011, the new quick Silver renderer is a feature that is worth mentioning, a new multithreaded rendering engine, while makingWith the central processing unit (CPU) and graphics processor (GPU) acceleration, on the normal graphics card rendering speed of up to 10 times times the traditional technology, users can in a very short period of time to obtain high-quality and close to the results of the rendering image. In addition to the new features that are beneficial to game development in each product, Mary says, "When we are in contact with our customers, we find that the customer's choice of software is not a single, a variety of packages to choose from, such as Maya, MotionBuilder, Mudbox combine or otherwise combine to achieve their cooperative philosophy. "and" as a game developer, if you want to have a very modern creative process, you have to use a variety of software. "Therefore, in the spirit of better, more speedy service customers, the concept of service game developers, Autodesk will human IK 4.5 into the Unreal Engine 3, in the human IK 4.5, the characters can not only touch objects within the arm distance,　　Objects other than the arms can also be touched by the body's movement, which will make the characters in the game development more realistic and also bring better animation. Mary Beth Haggerty Brief Introduction: Mary Beth Haggerty is currently working for the Autodesk Media Entertainment Department, the department's Gaming Solutions senior marketing Manager, dedicated to the game development of customers with three-dimensional software, middleware and solutions related business. Mary is working closely with the major game makers and game developers to quickly and accurately feed their needs to Autodesk's product development team.　　She is responsible for Autodesk game products and solutions mainly including Autodesk 3DS Max, Autodesk Maya, Autodesk motionbuilder, Autodesk Mudbox, Kynapse and Human IK. Before joining Autodesk, Mary Beth had extensive experience in the gaming, film and television business industries. She had joined the American Art Power (Ea/maxis), participate in the development of 10 games; She also worked in the famous industrial lighting (ILM), and successfully participated in the production of 9 films, including The Mars Game Earth, Star Wars 2: The Attack of the Clones, etc.　　In addition, 3 of the many commercial projects she participated in were awarded the Creole prize. Mary Beth is also co-chair of the San Francisco Bay Area branch of the visual Effects Association. She is very optimistic about the gaming industry and the prospects of interactive technology, the CG industry enthusiastic. (Edit Zhang Xing)