Automattic Company's blog platform will receive 50 million dollars investment

Recently, Automattic company announced that its blog platform WordPress.com will be able to obtain 50 million of dollars in investment, and investment funds from the Tiger Global Fund. A few days ago, Yahoo had just announced a 1.1 billion-dollar takeover of a light blogging Tumblr, ready to get users through a fast-growing blog service. and WordPress.com service is CNN.com, TechCrunch adopt.

The Tiger Global Fund will buy shares from WordPress.com's existing shareholders, even some of its early employees, without directly injecting wordpress.com. "We will allow some early investors to Matt Murlenwig some of the stock so that it can ease short-term pressure and, on the other hand, allow companies to get some liquidity and focus on long-term development," said Matt Mullenweg, the founder of WordPress, on his blog. ”

And some non-traditional investors also want to have the opportunity to invest in VC support enterprises, in fact, this investment is similar to this. Last year, for example, a consortium of Riving Traverse Management, a PE company, invested $200 million in the square, while mutual funds T. Rowe Price is investing in Twitter.

There are many websites using Word Press's blogging platform, which includes well-known tech blogs TechCrunch, website Boing, and Hollywood news deadline.

WordPress and Tumblr different, Tumblr revenue mainly from advertising, and WordPress basic services free, it through some users upgrade basic skills can get income. In addition, some large media companies will be hosting the entire blog platform to WordPress, and pay for it. WordPress declined to say how much it was earning.

Like Tumblr, WordPress is growing fast, with 50 million users, 5 years ago only 4 million. Tumblr was founded more than 5 years ago, it is mainly for individual users, the network has 100 million blogs.

ComScore data show that the main user group WordPress age is 25-34 years old, Tumblr is 18-24 years old.

At the beginning of the year, the Tiger Fund invested 444 million of dollars in SurveyMonkey, an online research firm, to allow some of its early investors and employees to cash in.