Bai Mobile electric Business game The cock of the world

2014, the mobile Internet industry is with the popularity of the smartphone is a blowout situation, the domestic mobile electric business field also ushered in a competitive battlefield in the most critical year. Just after the Spring festival, Ali Ma Yun in the mail to the internal staff said that mobile electricity will be the most important area of mobile internet era, is also 2014 Ali the most important direction of exerting force. To this end, Ali took the Cloud + end strategy, Allin (Texas Poker term, which means all-in) mobile power. At the same time, with micro-letter and a stake in Jingdong, Tencent Mobile electric business has become a force in the industry. In June, Mushroom Street was valued at $1 billion trillion after only 8 months of transformation, and the most critical support was its performance at the mobile end. Because more than 60% of the single month of Mushroom street turnover comes from mobile platforms, mobile operators give investors enough room to imagine. Obviously, the capital side is now favored by the mobile electric dealer. In their eyes, the mobile end is a sexy coat, put on it, the charm of the traditional electric quotient also greatly increased. All kinds of signs that the domestic mobile power business has been a new round of game curtain has been opened in the first round of mobile electric business enclosure movement, Taobao, Cat, Beijing-east and other traditional electric business platform still play a major part. In the short term, the mobile end is still the traditional electric dealers from the PC-side migration from the world, completely pure mobile power quotient few players, the new big guy has not been born. For practitioners, all they have to do is be prepared to make a quick profit of the dividend when mobile power surges. Bai Market Competition There's no new big guy. According to the industry, mobile electric business is now developing rapidly, around the mobile end of the scramble is not a new market increment, more level is based on the traditional network to buy a group of migration. According to Analysys international data show, as of this May, the top 10 of the domestic mobile electricity dealers from the traditional PC end of the electric business, pure mobile electric dealers only buy and sell treasure, pocket shopping and other few rookie. Among them, the shopping platform class Taobao, cat, Jing-dong ranked in the top three, monthly active users of 98.01 million, 12.36 million, 10.95 million. The three added active user volume reached 120 million, basically accounted for more than 80% of the share. And from the mobile Electric Business Shopping Guide, information class, Beauty said, Mushroom Street ranked first camp, the number of active users reached 5 million, more than the mobile shopping platform of Poly-Mei, 1th stores and suning easy to buy. According to industry estimates, the size of the mobile operator this year will increase by 200%. The development of mobile electric business is so fast thanks to the number of mobile phone users and mobile internet users in recent years, the rapid increase in the number of Low-cost smartphone and tablet computer, the popularity of the internet speed, wireless broadband, tariff reduction and the traditional electricity business precipitation. Mobile will be a huge market, will appear next Bai company. In the next 1-3 years, mobile shopping will become the main battlefield of electricity business. Dangdang senior executives, Beijing partner CEO Wang Wenfeng and other mobile electric business practitioners agree that at present, the traditional electric players have completed the layout of the mobile end of the card, began to enter a full force of the second phase, but nearly 70% of the market is the original PC end playersTo control, the simple mobile electric dealer has not been the new big guy appears. Mobile dealers popular category different cock wire users in the mainstream according to the data provided by an electric trader, mobile end and PC end users of consumer goods category has a huge difference: to Taobao, for example, mobile sales ranked top eight categories in order to recharge the phone, film shows, bags, snacks, attractions tickets, women's shoes, beauty makeup, mother and child, corresponding to the top eight categories of PC end for women, mobile phones, cosmetics, digital accessories, men's, bags, women's shoes, snacks. Mobile end of the electrical business users mainly in the commute or sleep before the completion of transactions, showing small screen, anytime, anywhere, to the central characteristics. In particular, the mobile phone is more private, users can go to work time secretly shopping. PC user shopping biased rational consumption, mobile end is biased perceptual consumption. In addition, the mobile electric business user collection behavior is much higher than the PC end electric quotient. According to Wang, a pocket shopper, the user's purchase behavior is fragmented and fragmented on the mobile terminal, and the average frequency of a product is 49 times times that of a PC. Once, Jing Dong and Le Bee and other electric business companies for many years Shengchang has said: "The core of mobile power is not Gaofu, but cock silk, is a migrant workers in Dongguan, students, these groups are mostly the first, is the internet Aborigines." They have no baggage, no deliberate cost. And this part of the population especially like the way of delivery, Low-volume, multi-frequency, do not need to worry about payment and distribution problems. Especially for the 4, 5-line City Many people first shopping experience, are through the mobile phone delivery to the payment method, save the PC side registration, payment, verification and other tedious process. Analysys International data also indirectly proves that the core of mobile operators is the so-called cock wire users. Whether it is through the beautiful, Mushroom street, pocket shopping, such as mobile Shopping guide or through Taobao, Cat, Beijing-east and other shop app, the monthly income of 1000 yuan under the population of 27-35%, monthly income of 3000 yuan below the population of more than 60%, gender ratio of 4:6. Confidence is not sure 2-3 years after the pattern will be everyone's confidence, all of them are not sure, this is a lot of mobile electric operators and entrepreneurs of the true portrayal. Tencent technology to visit a number of mobile electric business people have said that the mobile end is the trend, the electrical business to the mobile terminal has shown an irreversible situation, and the plate is large enough to develop fast enough, but the industry chain is not mature, to completely exceed the PC end will take 2-3 years. In reality, it does not mean that the existing PC shopping site mobile applications can be successfully migrated, its development is difficult. First, the mobile end of the electricity business is difficult to fight price, because the PC end and mobile end of the hand-hand interactive conflict; second, based on the mechanism logic of the electric quotient platform, the mobile electric quotient also falls into the traffic less-the dead cycle of the low sales-flow; third, the existing consumer mobile dealer website basically does not have the unique application scenario for mobile users To provide functionality and interactivity. Based on this, at present, the mobile electric business industry is still in the exploration stage. From the flow of imports to the user experience, marketing and other aspects of the PCEnd and mobile end of the electric business play a great difference. The most important thing for mobile operators is subtraction, minus the inertia of all-inclusive in the PC era, so that they can adapt to the mobile internet age more quickly. Beijing Partner CEO Wang Wenfeng stressed that the industry left to the pure sales of mobile power manufacturers have less opportunities to grow upstream, there is no import, downstream there is no supply chain, to become a heavyweight platform is only a luxury. In his view, the mobile electricity trader needs to obtain the traffic from the social, the content, the implantation and so on, increases the entrance becomes the new method which obtains the flow. The potential of the future mobile power provider is not mainly in the physical consumption, but convenient, real-time to open up a life service consumption of the new market. In particular, some virtual digital products such as virtual currency, video, music, books and so on will be in the field of mobile electric business again. With micro-letter this platform, will also breed the mobile electric business marketing and service business opportunities, which will also give birth to the next wave of entrepreneurial opportunities. Analysys Senior analyst Zhao Saijun that the future entrepreneurs if the current Taobao-style all-inclusive of the number of opportunities is not, if you can do for some Taobao, Beijing East platform difficult to provide goods such as fresh, to make a difference into, it is possible to have a larger development space. At the moment, major mobile operators are also exploring new ways to play, in order to adapt to the rolling wave of mobile operators, such as only goods will, mushroom Street through micro-letter to obtain traffic; Zaker launched a shopping browser carved, aggregated Taobao, Beijing-East, rebate, the United States and other mainstream electric platform, compared to the whole network to pry users. It is worth mentioning that, as Tencent will be scattered around the micro-letter of the electric quotient elements gathered together, will be formed to Ali Mobile electric business ecological balance.