Bayes: Mobile games have bottlenecks in the rapid development of time

More play online mobile phone games to become the focus of the industry, mobile phone games can be rapid development and how to develop into a hot topic for discussion. NetEase CEO Ding Lei in the "Forbes" interview said, mobile games will be a new trend in the future.　　Ding Lei said that nowadays people's debris time is more and more, NetEase is optimistic about "mobile games", and has already started the technical reserve. Bayes Consulting that the mobile games will be the future of the game market is an important direction and the main business growth point of the game industry chain. For the moment, although the mobile phone games with network infrastructure, user potential and other favorable conditions, but there are many bottlenecks in the development of mobile phone games industry, if the rapid development needs to break through such as network, tariffs and other bottlenecks.　　However, it will take some time to integrate the advantage resources of mobile games development, make full use of favorable conditions and break through the bottleneck of development. First, the favorable conditions for the development of mobile phone games 3G Network support provides a basic guarantee with the network construction of mobile operators, the network speed up gradually, for the development of mobile phone network play created the basic conditions, mobile phone games are no longer limited to stand-alone version of the simple word games and graphics games, online mobile games,　　Even more dazzling 3D mobile phone game began to enter the mobile gaming market, which is undoubtedly the most advantageous mobile phone game development conditions. Huge user Potential 2009 China's existing mobile phone users have exceeded 700 million, is the world's largest number of mobile phone countries. The mobile gaming user is only 52 million, which suggests that there is a significant potential user base for mobile gaming. In addition, according to the 24th survey of China Internet Network Information Center (CNNIC), as of the end of June 2009, the total number of users of mobile games has reached nearly 17 million people, accounting for 14.7% of the total number of mobile users.　　It shows that the market of Chinese mobile games is basically formed, and the potential user group predicts the development potential of mobile games. Industry chain parties to the common attention as the mobile phone game industry chain leader, operators of the favor of nature is the industrial chain vane, but also led handset terminal manufacturers, game developers, venture capitalists have poured into the mobile phone games industry. Moreover, with the construction of 3G network, mobile network game gradually break through the location of PC games. Several major domestic operators have taken action to expand the mobile gaming market to make ample preparations. 2009, China Mobile in Jiangsu investment in the construction of mobile gaming products base to enhance their mobile game development and service capabilities; China Unicom has also started building six value-added business bases, including mobile gaming. At the same time, domestic mobile game developers on the one hand to increase the development of new games, on the other hand, also actively establish more non-operator channels.　　And in the terminal production, the new mobile phone models are emerging, the support for a variety of mobile games is increasingly comprehensive. Mobile gaming operator Air Network released its second-quarter earnings, the data show that the mobile game for its business growth has played a powerful role in promoting: Mobile gaming revenue of 6.8 million U.S. dollars, the chain growth of 38%, an increase of 368%. which, mobile games revenue of 1.76 million U.S. dollars, the chain growth of 144%, year-on-year growth of 497%, the development momentum is ferocious. Gradually mature profit model now, most of the mobile phone online charging mode has shown diversity. Mainly refers to the PC online game charging mode: the use of games point cards, supplemented by bank cards, recharge cards and other recharge methods.　　It can be said that this is the trend of a mature profit model, making the original PC game users easy to mobile gaming transition. Second, mobile phone games development bottleneck of the random game of mobile games to determine the mobile phone games slow development first, mobile games are difficult to bring gamers together at the same time, resulting in the lack of mobile phone games to grow the effective user groups; second, mobile games users use mobile phone is always random, not fixed, and is short-lived,　　Difficult to enter the state of the network game, it is difficult to produce user stickiness. Mobile games by Internet speed and internet tariffs affect the speed of the network directly determines the smooth and user experience, although the 2009 began the promotion of 3G network, but the network speed is still passable, on the other hand 3G network tariffs are relatively high, very little traffic to consume a large number of charges,　　And for the current mobile game low-income people more current situation will lead to the loss of mobile phone games users. When the music network recently released the "2010 Mobile phone network Game user Behavior Research Report" also shows the high flow rate of the current situation on the impact of mobile games. The report showed that 56.2% of mobile games users said that the existing online monthly traffic can not meet the daily use, often appear in excess of the monthly flow of the situation, more than half of the mobile games users participate in mobile phone games will be more than the upper limit on the impact of traffic.　　Therefore, the high traffic cost becomes a main factor that leads to the loss of users. Mobile phone terminal Fitness, experience poor impact of mobile phone games to promote the promotion of mobile games and PC games, the same mobile phone network play in different brands of mobile phones do not have compatibility, or even the same brand of different models of mobile phones are not compatible, which increases the cost of game developers, Need to develop the game according to the different handset brand handset model, causes the handset game the development cost to increase greatly. On the other hand, the mobile phone as a game terminal products, and computer, game consoles and other game terminals compared to its operability, visual feeling, intelligence and other network play terminals exist a certain gap, the experience of the network game is poor, so it is difficult to gather consumer groups.　　At the same time, tablet computer and other terminal products to mobile phone network game development also poses a threat. Mobile games to promote the narrow channel because of mobile phone games short-term profit difficulties, most mobile games in addition to the operator platform and online advertising, there are few good promotional channels. From the sales platform, the best nature is the Chinese mobile hundred treasure box platform. However, the cell phone interface of the treasure box is very small, which causes the extremely concentrated income. To get the home page location of the game, often income can be millions, and small game manufacturers, even if the game is creative, income also wandering in million,Even thousands of dollars a month. At present, enterprises have tried to use the joint operation of the way to actively expand the promotion channel.　　Overall, Bayes Consulting that the mobile games lack of centralized, efficient sales platform, the lack of effective means of promotion. Third, mobile phone games in the future prospects Bayesian consulting that the mobile games in the short term is difficult to break through, but with the mobile games industry chain perfect, mobile games bottleneck is a breakthrough, mobile phone game development space will be very broad.　　From mobile games Developers (CP), operators (SP), mobile operators to users, the entire industrial chain of each link will be improved, the cooperation between the industrial chain will be more smooth, for the development of mobile games escort, mobile phone games will be the development of the industry chain for each link to bring rich profits. Four, mobile phone games development proposal to introduce, reserve, training mobile phone games to develop mobile phone games for developers, to be familiar with the characteristics of various mobile platforms, and to improve the different platforms of different versions of the phone screen matching.　　At present, the talent gap of mobile games is very large, in order to meet the current and future demand for mobile games talent, we need to vigorously introduce, reserve, training mobile phone games to develop talent, the development of High-quality, favored by users of good games to promote the long-term development of mobile phone games.　　Mobile phone online travel light Bayesian consulting that, in order to better attract mobile games users, game developers should be based on mobile games users to use sporadic time game characteristics, as far as possible to reduce the mobile phone games, to achieve entertainment, intermittent effect. Mocha World in the industry began to first put forward the concept of "light games." The so-called light net swims is refers to to differentiate to represent the large-scale MMO game representative's traditional game to propose the SNS game to represent the brand-new net swims the idea. A change of the traditional game to play strange upgrade, repetitive operation of fatigue, light online games to the players in the spirit level to provide more relaxed pleasure, slow down the player's tired value, highlighting its social functions, so that the game really entertaining the public rather than become a waste of time burden. And the price of light also let the user acceptance is very high.　　Mocha World CEO Song will be "light online" features summed up as younger, lightweight, light senses and light difficulty.　　Recognize the difference between mobile games and traditional PC, from the game product itself, the development of products suitable for mobile games, I believe will win the favor of game users, expand the actual user size of mobile games.　　Vigorously develop the community of mobile phone games Bayesian Consulting Think, the difference between mobile phone and traditional PC is that every mobile phone user's phone has a lot of friends contact, mobile games can make full use of the characteristics of mobile communication, the establishment of community mobile phone network games, through Word-of-mouth expansion of the impact of mobile games online. Single version of mobile phone game symmetrical information exchange is asymmetric, a player to play a game, only I know, around the impact of very few people. Mobile games Because the information is highly symmetrical, the mode of communication with the past has changed greatly, in the WAP communication mode there is a new mode of communication, that is, players and players,This is the most effective means of communication. SNS in the stealing dishes are not manufacturers to promote the product to let users play, but friends recommend the player to pull in. Players have a social relationship before they enter the game, rather than a game to re-establish the game, which is good for gameplay, including retention rates.　　Therefore, the mobile games can also use the real interpersonal relationship to expand the size of mobile games users. Japan's several major SNS communities have relied on a large membership library to support mobile gaming into the community, so that community users through mobile phone online games more closely glued together. It is the combination of mobile games and mobile terminals, such as Dena SNS community can be their membership circle to nearly 13 million, one day PV close to 600 million, the company 80% of the revenue from the mobile phone SNS game. (Editor/Zhang Xing) This article for the purpose of transmitting information, in no way means that this site to endorse its views or confirm its description.