Behind the seemingly seductive pattern, there is a trap in the steps

Abstract: Only 4000 yuan a year, you can build a mobile phone 3G website, but also to help you pull advertising, income sharing. In exchange for you, see such a network promotion program know how to move? and the appropriate search for such a mobile top business attracted many small and medium-sized owners have invested

"Only 4000 yuan a year, you can build a mobile phone 3G website, but also to help you pull advertising, income sharing." "In exchange for you, see this kind of network promotion solution to move?" and the appropriate search of this "mobile top" business attracted many small and medium-sized enterprises to invest, but this seemingly seductive model behind, the deterrent step hidden traps.

When does a serial payment take off?

"In the appropriate search on the keyword to build mobile phone site, not only did not click, the ads are divided into a penny did not see, and the other side has been let me continue to invest money." Mr Qiu, a small business owner in Shanghai, has recently been plagued by the "mobile Top" business.

The so-called "mobile top", is the enterprise purchase the corresponding key words, enterprise information will appear in the Keyword search results page at the top, including pictures, advertising language and a key call, and click on the link to the enterprise's WAP site.

In August 2011, a company claiming to be a suitable search agent, Shanghai Ze Enterprise Information Technology Co., Ltd. (hereinafter referred to as Ze Enterprise) actively contacted Mr. Qiu, invited him to participate in a "E-commerce investment meeting." At the meeting, I heard the search for mobile advertising, the great trend of mobile Internet development, and the other side is said to help Mr. Qiu to pull the web ads, Mr. Qiu moved the idea of investing: "At that time, there is no concept of mobile phone keywords, see the site to invest a lot of people, but also want to experience this promotion." Mr. Qiu said to the reporter.

After Mr. Qiu said he wanted to buy a 5-year service, ze-Qi's salesman took the POS machine to the home charge of Mr. Qiu's company and charged a fee of 20,000 yuan. But let Mr. Qiu feel puzzled, more than a year later, the "Shanghai disinfection" mobile phone Web page traffic is very few, the most times have more than 10 clicks per day, and the other party promised the ads are not a penny to see. Mr. Qiu repeatedly contacted Ze Enterprise, the other side explained that must use a specific mobile browser, specific operating system access, in order to see the number of effective clicks in the background.

And the other side has suggested that if you want to get the advertising proceeds, Mr. Qiu must guarantee for his credit, pay a sum of 9000 yuan/year "service fee": "Ze enterprise requirements I must ensure that I will not use malicious clicks to cheat traffic, in order to follow the advertising proceeds, can only pay this fee." ”

Mr. Qiu told reporters that although he had proposed the two sides to solve the problem by contract or agreement, but the other side resolutely refused to sign, but after consultation, Mr. Qiu once again paid 1800 yuan for one months of service charges. But in the repeated payment of fees, still do not see the effect. However, after contacting the person in charge, Mr Qiu was given a "wrong call" and no one was "in a meeting" for a variety of reasons.

A deserted agent to run

April 19, the reporter to Shanghai ze Enterprise Information Technology Co., Ltd. after the scene found that its door locked, the office has already been evacuated, only a few are randomly placed tables and chairs. According to the property, the company moved out of the building as early as March and did not leave any relevant contact information or whereabouts. The 4-member staff, who had previously contacted Mr. Qiu, did not change their mobile phone number to an empty number, claiming they had left the company several months ago.

April 24, the reporter came to the appropriate search company in Shanghai, the most of its office is empty, the scene only a few people in the office. And a staff member told reporters that they are only responsible for the search page ads, "Mobile Top" the business is not the scope of their work: "belong to another department responsible, they have to wait until they come to work to solve." ”

After many press inquiries, appropriate search east, general manager Wang Given the saying is that the business Unified Search Marketing department to operate: "Marketing department is directly under the Shenzhen headquarters, is responsible for mobile and other key words business, and we are only responsible for search home, level two channel and app on the ads." "and Wang said, although marketing department also in Shanghai company office, but with them is a lateral relationship:" Shanghai branch is only a temporary office of marketing department, they came back only a few months, we do not have the right to interfere with their specific business, at most, when they work we are responsible for the attendance. ”

And the reporter contacted the appropriate search Shenzhen headquarters, its staff told reporters that this kind of thing to be through the local agent to deal with the channel. But when the reporter contacted the appropriate search for the director of the Shanghai Channel agents, he said that Shanghai Ze Enterprise is indeed appropriate search agents, but now has suspended cooperation. But when the reporter asked how to solve the follow-up question, he impatiently said: "This thing to first find Ze Enterprise, first by their solution, or directly contact Shenzhen headquarters to solve." Then hurriedly hung up the phone.

The concept of a more water

"Mobile top of the product itself is deceptive, belong to the concept of a substitution." According to a former employee who declined to be named, although as early as a few years ago, it is claimed that it has 80 million active users, but in fact, the main flow of the appropriate search from the appropriate search novel, MP3, and so on, its local search flow is not high, but the flow of traffic is exactly the need to business yellow pages information, Local Search Support: "The appropriate search in the actual publicity but deliberately ignore this, the concept of the two mixed together." ”

But the appropriate search although now combine these searches together, but the actual effect is not obvious, another familiar with the search agent business to reporters, such as "mobile Top tell" this advertising model, in fact, there is no practical effect: "A careful analysis of user groups and habits will find that the search rate should be found in the novel and music, That is to say, the real initiative to search the Enterprise keyword users are not many, in fact, there will be no traffic. ”