Behind the tablet market: The ipad is a big one

Introduction: According to foreign media today, although the tablet market appears to be hot, but the real consumer favored by the ipad only a product.　　In the case of close sales, most consumers will choose to buy an ipad with an original spirit, rather than buying other "shanzhai machines", even if the products are equally well equipped. The following is the full text of the article: a single Big one said that the tablet computer fire.　　But actually, the only real fire is the ipad.　　The latest evidence is that HP's Touchpad tablet has dropped 20% in less than one months because it wants to increase sales to challenge the ipad. With the ipad launched last year, Apple created a market of $ billions of trillion and pushed the company's profits and market capitalisation to climb, prompting other companies to follow suit.　　HP, Motorola and RIM have launched tablets this year to try to narrow the gap with Apple. But these companies have yet to make progress. Motorola's Xoom, launched in February this year, has also lowered prices, not only offering a cheap version, but also warning that shipments in the quarter could fall. RIM's playbook was also postponed until April, and has so far not been supported by two of America's largest mobile operators. Samsung is Apple's most powerful competitor, with Tablet PCs already up to millions of PCs.　　But the company is now in the patent dispute with Apple, even in most European markets face a ban on the fate. Meanwhile, Apple's ipad is in short supply. Today, 5 months after its release, it is still hard to find the ipad 2 figure in a retail store.　　The company said the ipad shipments reached 9.3 million units in the quarter of June this year.　　An Apple spokeswoman reiterated a previous comment by the company's CFO, Oppenheimer Peter Oppenheimer, that Apple was "shocked" by the ipad's growth momentum. The consumer electronics giant has sold 28.7 million ipads since the actual sales were launched in April 2010. Analysts ' estimates of ipad market share are not consistent, but roughly around Two-thirds.　　But the researchers say the real share is likely to be higher. One of the evidences of Apple's dominance of the tablet computer is that many competitors publish only shipments, but not actual end-user sales. Motorola said that since its release in February this year, Xoom has shipped 690,000 units. RIM PlayBook shipments of 500,000 units from April to May.　　But both Motorola and Rim declined to comment. Samsung said in January this year that it had shipped 2 million Galaxy tabs to operators and retailers since it was released last September.　　However, shipments have not been released since then. Industry watchers believe that the ipad rivals ' inventories are more than actual demand, forcing them to cut prices and clean up inventories. Tom Meneri (Tom Mainelli), analyst of the US market research company IDC"The data we report is likely to be higher than the number actually sold to users, which is why companies such as HP are cutting prices," he said. "In Wednesday, HP lowered the entry-level version of Touchpad to $399.99, a 100 dollar lower than the same ipad," he said.　　Palm has been acquired by HP, Touchpad, using the webOS operating system developed by Palm. HP has spent a long time developing this product, and the company's CEO, Leo Apotheker, has promised that touchpad will be a "perfect" product.　　But commentators disagree, and are dissatisfied with the performance of hardware and software.　　Stephen Diverlank, Stephen DiFranco, senior vice president of HP's computer business, said in Wednesday that a price cut would allow "HP and our channel partners to have a stronger price competitiveness".　　Hewlett-Packard spokeswoman declined to disclose Touchpad's specific sales and said the company was "continuing to assess the price of its products". HP's price move also reflects the company's strategic shift. Samsung has tried to overtake the ipad with a powerful processor, but it still has the same price as Apple. As the first product to use a tablet-specific Android system, Motorola's Xoom initially sold more than the ipad, but was eventually forced to cut prices.　　RIM's playbook screen, though only 7 inches, is priced the same as the ipad.　　Analysts say HP has apparently conceded defeat: consumers are unwilling to pay the same price for a "cottage machine", even if a fully equipped "cottage machine" is no exception, they only want original products. It also split the tablet market into two markets. "One is the ipad market, and other tablets are in another market." Creative Strateties analyst Tim Bar, American market research firm, said. (PEI)