Bid farewell to the boutique, Pit dad online game commandeer charge list

November 17, Apple announced its support for China UnionPay to pay, 19th has launched a 1 yuan promotional activities. Do not know is not coincidence, today, a number of media also published similar news, Apple launched 1 yuan range of prices after the relevant application download has soared.

12 times times! This is the Application analysis Agency App Annie compares the promotion before and after three weeks of application downloads, and finally gets the number. This may indeed be a happy thing for game developers, and the hard-earned game has finally gained revenue, but it's definitely not good news for the vast majority of gamers who like to play.

Bid farewell to the boutique, Pit dad online game commandeer charge list

"Pay Table A water game, those small and fine games can no longer see" This is the last night I saw the top 10 on the pay list after the game most intuitive feeling. The entire toll list has been occupied by the 1-dollar game, such as Monument Valley, the border of hell, these highly artistic games have been difficult to see in front of the list.

Free games are certainly more popular now, but players are definitely not saying they don't want to pay for good quality games. The original pay list and the free list are two separate lists, and different players can find the games they want to play on different lists. At least, the once-paid list is a place for me to find good games.

Tencent Science and technology in the "Apple 1 yuan Promotions let everyone happy open flower" in the article, this evaluation:

The good thing is that developers can use a richer pricing strategy to distribute products, entice users to buy downloads, and the bad news is that high priced applications are likely to lose exposure, resulting in shrinking living space. This is a frustrating thing for developers who have concentrated on developing high-quality applications.

This is in my opinion, the current 1 Yuan list caused the most adverse impact, excellent game lost valuable exposure opportunities, and many pit dad online games because of the advantages of price but stand out. Make boutique app small company or entrepreneurial team, the list of the App Store, originally can let them no longer for propaganda and promotion waste money energy, just do the best to do the product. But if there is no display after the shelves, they can only be forced to carry out advertising against their will, or to reduce the price to 1 yuan, and then by increasing the purchase to earn income, which is undoubtedly the industry is a very sad thing.

Brush list addiction, domestic game fraud marketing

Is the game on the toll list really so popular? In fact, people who know the situation have a laugh. In order to prove that I said above, here is an earlier pay list of the game situation, a simple contrast, and then see the game on the list now, I believe that everyone has a steelyard heart.

The fact that we all recognize the APP store's 1-dollar pricing is really nurturing the habit of paying domestic users to pay for genuine apps, while stimulating their own sales growth, and creating a healthier ecological environment for users and developers and Apple's App store. But we may really overlook the wisdom of domestic gaming companies,

At a minimum of 6 yuan in an app era, game companies only need millions of to push an application to the top of the pay list, which is no more than millions of of the tyrants gaming company's tens of millions of marketing costs. So many game companies in the push of new games, the general will choose to pay the first pay list, the ranking of the pay list to upgrade the cost is very low, product access to a large number of exposure, and then permanent limit, impact free list and best-selling list. This strategy has always been a trial-and-low cost.

With Apple launching a 1-dollar strategy in China, a large number of spontaneous downloads have made this strategy ineffective

A veteran game media commentator commented, but now it seems that he may have completely ignored the determination of domestic gaming companies. Last year, a game of the water broke the million is already a miracle, but now, "Tianlong eight 3d" known as the monthly water more than 200 million yuan, "journey" hand travel 24 hours total pay more than 9.75 million yuan, "National Miracle Mu" is exaggerated announced 13 hours of water to reach 2600 yuan.

The above data certainly all exist exaggerated suspicion, but a lot of game month water breakthrough 100,000,001 to a certain extent is guaranteed, this brings the profit also tens of millions. The cost of the brush list brought by the 1 Yuan list is completely neglected. As long as the game can continue to appear on the list, the brand is exposed, there will naturally be a large number of players to pay for the previous brush list fees. If you feel that these companies do not have the list, then please feel free to play the next game, and then after a few minutes, and then see the game that fake to no longer false comments you can still calm? Again with the attention of the scoring curve, the vast majority of the brush table game are 5 stars and 1 star evaluation of a very large, showing an unusually polarized situation.

The war between Apple and the painter has been going on, and I don't know if the company has invented any big strokes yet, and the pay list has undoubtedly been under their control. Game companies in order to get exposure to spend money to buy downloads, brush the company's business and get new growth, a willing to hit, but the player did not get real benefits. After all, we choose to pay not because the game is cheap, but because we think the game is worth the price.

Return to beginner, please leave some Pure land for the players

Gamelook that most of the current Chinese game companies are from the science and technology of the game people in the lead. Science and engineering graduates relative to work scrupulous, the dogma of game design is unavoidable, they are difficult to make small and fine games. And the thinking of workers, no doubt more material benefits.

Game is a combination of business and art, need imagination and artistic creativity. Compared to overseas, there are many wonderful independent game products are independent gamers, independent artists developed, they follow their own unique style to do the game, and Chinese companies are many for the income of the design of games, the game industry lack of art to do the game.

This passage is undoubtedly a good reflection of the current domestic game market, very few people are willing to do a real good game. Chinese players are not unwilling to pay, also not to say not to develop good pay habits, but the problem is, you have to have a good game to provide me ah.

"We don't hate free games, but free games interfere with the balance of the game and bring the real inequalities into the game."

And as the above paragraph said, the appearance of the 1-dollar pay list has undoubtedly largely interfered with the normal game rankings. Independent games or those for the art of small and fine games for developers, they obviously can not afford to bear the high cost of the list, and the aggressive end of the big manufacturers to brush the list, one is more crazy.

This is like a dozen hormones marketing strategy, really effective in a short time, but in the long run, even if you can brush up, you can not earn high income, such cases and a few, I will no longer one by one cases. Back to the end, then the question comes, we have to go where to find these games?