Big companies are paying more and more attention to social media

Summary: Tencent Science and Technology (Wang Rui) Beijing time July 25 news, according to foreign media reports, there are more and more top companies around the world are increasing their exposure to social media. Currently, 77% of the world's top 500 companies have their own Twitter accounts and remain active

Tencent Science and Technology (Wang Rui) Beijing time July 25 news, according to foreign media reports, there are more and more top companies around the world are increasing their exposure to social media. Currently, 77% of the world's top 500 companies have their own Twitter accounts and remain active, and 70% have their own Facebook pages.

It seems these big companies are paying more and more attention to social media

The University of Massachusetts Dartmouth recently released a report investigating how often social media is used by Fortune 500 companies in the world. These social media include: Facebook, Twitter, Google +, Instagram, Youtube, Foursquare and Pinterest. The findings suggest that the large companies use social media at a fairly high frequency.

Of the world's top 500 companies, 77% have their own Twitter accounts and are very active, with 70% of them having their own Facebook homepage and 69% having their own YouTube accounts. Last year only 4% of companies had their own Twitter accounts, 4% had their own Facebook pages, and 7% had their own YouTube accounts. A year has taken a long time to change.

The world's top 500 companies seem less keen on other social networks, but their presence on these social networks is growing. According to the report's findings, 35% of companies are active on their Google + account. Companies with Instagram accounts and Foursquare accounts account for 44%, while 45% have Pinterest accounts.

"As these companies play a very important role in the business world, knowing that their growing use of social networks will provide important clues to future business development," the report said. "These companies have made us see the rise of social networks. ”

It is not hard to foresee that the most active company on social networking is Facebook, the social networking company. Facebook ranks 482 on the top 500 list, with more than 8.5 million followers on Twitter and 9.2 million fans on Facebook.

Other companies active on Twitter include Google, Starbucks and the United States Whole Foods Company (Whole Woods). The companies active on Facebook include Coca-Cola, Disney and Starbucks.

In addition to being particularly active in social media, a growing number of top 500 companies are starting to set up their own blogs. This year, 34% of companies have launched public-facing blogs. At present, a total of 171 companies have their own blogs, including the top 500 top five of the two companies: Wal-Mart and Exxon.

"Now these famous big companies have used social networks as a very natural way of communicating, they are also excited by the new ways in which suppliers, partners, users and others can communicate, a way they would not have dared to think when they started the company," the report said. "By increasing the number of tools and the number of fans, they are making stronger connections to the world," he said.