Big Data--the future of "new oil"

2013 is called the year of large data, and the industry's top manufacturers IBM also believe that large data will become crucial for the enterprise "The future of the new oil", become the basis of competitive advantage of enterprises, change enterprise decision-making, value creation and value realization of the way.

For the public, or because of the development of large data research, and can enjoy a more convenient information life. Committed to large data research and application and practice, has become a lot of it and communications enterprises in the direction. And the recent "Prism" incident to let people worry about the security of information again, and become the focus of discussion, accompanied by the continuous fermentation of the event, as early as the beginning of the industry in the beginning of the heat of the "big data" related to the discussion and practical activities also caused the public onlookers.

New engine launches new marketing

2013, "Big Data" became the industry search click of the hot Word. The industry also began to continue to discuss the fierce, even the ordinary mobile phone users, but also by the mobile phone software authority to bring information security risks, began to focus on the manufacturer's data collection behavior. And some of the industry's big names, but also real-time practice of large data applications.

The rise of the network economy has reshaped the traditional economic map, and the search marketing value of the large data background is becoming more and more prominent. "Search marketing has also become an unlimited new productivity engine for businesses." Large data can enable enterprises to jump out of their own vision limitations, more in-depth and extensive insight into users. These data not only reveal the small changes of Internet users ' search demand, but also reflect the hot and cold expansion of the industry to some extent, which has important guidance and reference significance for industry practitioners.

The big Data age--new oil to boost new business opportunities in the future

We are entering a new High-tech era, technical factors have become an important force to promote the development of enterprises, around large data, cloud computing, mobile social and other fields of technological innovation is for Xi ' An and Western enterprises to bring unprecedented industrial breakthroughs and new opportunities for development. Grasp the important trend of science and technology development, use the big data and other innovative technology to support enterprise strategy, become the key mission of CIO now. The CEO will be more dependent on CIOs turning data into valuable insights, and using insights to drive decision making.

Industry insiders pointed out that large data analysis can help communication operators analysis of a huge number of customer behavior, targeted products and services, can also help terminal manufacturers to analyze user habits, research and development of new products. Industry companies are facing the same dilemma how to use a simpler and more economical way to analyze business data, understand customer buying behavior, reduce customer churn, carry out marketing activities that require large amounts of data support, and discover fraud in real time ...

Large data will become the key to the enterprise of "The Future of new oil", become the basis of competitive advantage of enterprises, change enterprise decision-making, value creation and the way of realization of value. According to the survey, 56% Chinese companies are planning to deploy big data, and 1/4 of Chinese companies are already doing big data practice. Large data and analysis have entered the "practice phase".