Big layout Mobile Internet and O2O and important mergers and acquisitions

If you have a deep understanding of what the Internet giants are doing now--the huge layout of mobile internet and O2O and the continuous occurrence of important mergers and acquisitions, the eco-architecture of the industry is gradually completed. You will know how big they are in the next game.

How to play O2O on the mobile internet? Our enterprise in the South has more than 1000 stores, I have hands-on practice for more than two years, than the Ling to the early, below to share my feelings and experience:

What kind of enterprise is good to import O2O?

We do not be popular in the market O2O case, please ask yourself first:

Is there a dedicated project team for the O2O project? is the project team fully authorized by the business owner or is the owner involved in the business?

For example, how long does it take for a company to approve internal matters? Heard that some brands, a week is not a matter of approval, if at such a speed to do O2O, basically not be dumped out a few street is the project half dead.

In fact, to do O2O, play a good fan economy, need to go a long way, whether from the organizational structure adjustment, ERP system through, line with the same price, logistics system structure (headquarters delivery or offline pick-up), terminal staff training, Channel direct transformation, benefit distribution, marketing and so on, is a huge system engineering.

What kind of enterprise in front of this system engineering can be a little easier, the probability of success is greater?

First, the single shop to join the system is better than the agent system. In the process of advancing O2O, many people will feel that why their brand is not so many direct shop? Why did you choose so many partners as agents to rapidly expand market share? Now it has become a huge hindrance in the process of O2O project advancement. And those channels flat brand is better to complete O2O layout, such as our Gold court in addition to direct store outside, join the policy is a single shop to join, so less to the agent link.

Moreover, in terms of goods, the laying of goods is better than order system. For example, we are the implementation of the laying of goods system + Rapid replenishment mechanism, unlike the ordering brand: ordering the brand to do O2O, online if some of the orders have been generated, if the project started, if the company's headquarters shipments, then you are the original line of the total amount of store orders have not changed, inventory is not likely to aggravate the Do brand dealers need to give others more return rate?

And the system of paving the goods and quick replenishment, it will not exist in this situation, because the goods you have offline stores, in fact, is the company's headquarters according to your sales of goods to shop, so, if you produce online orders, then the line of goods will be under the change.

Third, the Internet does not open shop better than online shop. Price system, we have been implementing the strategy is not discounted, the whole country to achieve a unified price, the Internet does not do distribution, there is no franchisee to open an online shop caused the price system confusion. Because we use a number of products on the application of technology, it is easy to know which stores goods from, so the franchisee also dare not open shop online. This can achieve price unification.

Four, the street is paved over the department store. Store layout, we shop, shopping malls, if some of the brand is mainly in the general merchandise industry, or the form of business associates, so it involves the unification of department stores, to do O2O is very difficult.

In addition, if your store system software is the development of their own, the company and terminal application of the system is basically from their own hands, in the O2O system transformation will be much simpler.

Wireless WiFi coverage is an important part of the O2O terminal layout

We have cooperated with Tencent company since last April Han to fashion's four brands are almost the same period of Tencent micro-shopping, at present, depending on the "Golden Garden apparel" micro-letter public account Tencent Micro Shopping shop, the amount of fans and orders can be said far more than the same batch of merchants, Online We also take the lead in the selection of hundreds of terminal stores complete O2O layout.

Over the years, we have launched the official online shopping platform "Jin Yuan Mall" APP, to join the advancing O2O. For such practices, many people do not agree, that this online promotion, and Tencent Micro shopping will not conflict? In fact, in the long run, you give consumers one more choice, meaning the brand more humane.

In these O2O stores, we have completed the wireless WiFi coverage last August, to protect the offline promotion, save the consumer's mobile phone traffic. According to the current flow rate of the three mobile operators to see, consumers on the offline experience, the flow of consumption is more cautious. Complete Wi-Fi coverage is an important part of the O2O terminal layout.

O2O is not a simple job, and it seems very simple to people who do not have a real one. A lot of corporate bosses have a head fever, find a third party to develop a micro-mall, announced O2O, on the public relations draft in the Internet crazy bombing, feel that their business is good. In fact, if the micro-letter to the cooperation of your Third-party interface a shield, not minutes, seconds to kill you.

The current clothing brand to do O2O more reliable depending on the platform or Tencent micro-shopping or the establishment of the official mall app, and Ali (Taobao, cat) and Jingdong O2O obviously is not reliable, it is in the line under the user to supplement its large platform to meet the current traffic bottlenecks.

In particular, in the 2014, the category of vertical Web sites or brand since the development of the official mall, they will encounter the challenges will not only flow bottlenecks, but the past technological advantages gradually weakened, directly related to the future of the life and death of its enterprises.