Blizzard CEO Mack Mohan: I love the outdoors not to do the Ashes level players

As CEO and co-founder of Blizzard Entertainment, Mack Mohan says he is not the main designer of the game. He said he would spend a lot of time playing games, but not like Shi Yuzhu is the Ashes level players.　　Besides the game, he also likes to live outdoors very much.　　August 31, Blizzard Entertainment Company "World of Warcraft" new information film "Wrath of the Lich King" China on the launch ceremony and the players meet, Mack Mohan in the Warcraft commemorative version of the shirt in person to rally momentum.　　Blizzard Entertainment has become an indicator of the global gaming World: They are the world's most lucrative gaming companies with hundreds of millions of of players worldwide. As CEO and co-founder of Blizzard Entertainment, Mack Mohan says he is not the main designer of the game. He said he would spend a lot of time playing games, but not like Shi Yuzhu is the Ashes level players. Besides the game, he also likes to live outdoors very much. August 31, Blizzard Entertainment Company "World of Warcraft" new information film "Wrath of the Lich King" China on the launch ceremony and the players meet, Mack Mohan in the Warcraft commemorative version of the shirt in person to rally momentum. Speaking of China's partner NetEase, Mohan said: "I know Ding lei is a very talented leader in the Chinese internet field." His team, including himself, played games, and we valued their excellent team.　　"Blizzard CEO Mack Mohan's multimedia industry base in Zhabei, Shanghai, looks no different from any High-tech park in the city, with rows of office buildings abutting and it elites coming in and out." But on August 31, when you go to an industrial base called the "Magic Dimensional Digital City" office, immediately will be inside the magical scene startled: The entire first floor hall is dressed as an exotic magic, the floor in the form of three-dimensional picture dressed as a cliff, walking on top of the people as if at any time will fall into the abyss;　　"That end, an ice crown castle is beginning to show the towering, through a continuous spray of cold mist aisle, to greet you is a light and light out of the dark World."　　There, a knight dressed in magnificent armor in the smoke slowly out, slowly came to a large giant ice sculpture, stretched out his hands, the long frozen sword pulled out, high above, pointing to the distance ...　　Crowds of spectators burst into stormy applause, whistles and screams.　　This is the Blizzard Entertainment Company "World of Warcraft" new information film "Wrath of the Lich King" China on the launch ceremony and the players meet.　　Just a few days before the film officially landed in China, Morgan Dan Lee issued an investment report, said the film approval will continue to improve the performance of "World of Warcraft" and increase NetEase's revenue, Morgan Stanley continued to maintain NetEase "overweight" rating. On that day, Mack Mohan, CEO and co-founder of Blizzard Entertainment, Mike Morhaime, was on the scene in a Warcraft commemorative T-shirt.　　For gamers, this graduate of electrical engineering, like the Lich King from the mystical realm, is a real-world super Idol. Since 1991 Mohan and two friends have been establishedBlizzard Entertainment companies have had a "blizzard" in the gaming world with a handful of well-made works.　　Under Mohan's leadership, Blizzard Entertainment has become an indicator of the global gaming World: They are the world's most lucrative gaming companies, the spokesmen of gamers, the peers. Even in the absence of a new game, the Blizzard Entertainment division's revenue in 2009 still amounted to $1.2 billion trillion. July 2010, Blizzard Entertainment in the United States and around the world to launch the classic game "StarCraft Ⅱ."　　According to the latest reports, since the "Wrath of the World of Warcraft" August 31 1 o'clock in the afternoon officially opened the service, the number of servers continued to increase, the new game of "Death Knight" career quickly full.　　The most respected game company [Page] August 29 afternoon, from "Wrath of the Lich King" on the service less than 48 hours, Mack Mohan in Shanghai received the "Waitan pictorial" visit. b= reporter m= Mack Mohan (Mike Morhaime) "Fees have always been a more complicated issue" B: Blizzard Entertainment company has just launched the "StarCraft Ⅱ." "StarCraft" has always been seen as the most influential game of Blizzard Entertainment, and in an interview with the U.S. media, you mentioned it was your favorite game.　　However, why to launch "StarCraft Ⅱ" after 12? M: In fact, the launch of the "StarCraft Ⅱ" is not just the idea, about a few years ago we have such a plan, but this is definitely a very large project. "StarCraft" After the launch by the world around the pursuit of players, we must certainly ensure that "StarCraft Ⅱ" can bring players a better experience. Of course, Blizzard Entertainment is not just a game, for example, we are still developing "World of Warcraft", almost all of them running at full capacity, and finally have to recruit, expand the team to deal with more than we originally imagined the work. I am really happy now, "StarCraft Ⅱ" finally can be launched on schedule.　　Although it has not yet been online in China, I can assure you that this is really a great game. B: I saw a lot of discussion about StarCraft Ⅱ on the Internet. There is some controversy about the charging model of the game. "StarCraft Ⅱ" does not support local area networks, players must play online, which means that in addition to paying for StarCraft, it also costs online. There are comments that Blizzard Entertainment hopes to make more money through the new pay model.　　How do you comment on this? M: Fees have always been a more complicated issue. "StarCraft" After the launch of the rapid attraction of many players, "StarCraft" charging mode is a one-time purchase of game disputes, you can play or set up a local area network dozen. When we launched the StarCraft Ⅱ, we wanted it to be different from StarCraft, so we added new technologies such as 3D to make the whole game environment more dramatic;, "StarCraft Ⅱ" also provides a way to play online, we are not to make money to consider, mainly hope that with "StarCraft" to maintain a relatively balanced, for the world's players to provide a new choice.　　In terms of fees, StarCraft Ⅱ is priced at 60 dollars in the United States, which I think is very approachable. B: "StarCraft Ⅱ" July in the United States, many Chinese players are currently the most concerned about the question is, when the game will enter China?　　There is also speculation that this time you came to China is related to the introduction of the game? M: We are here mainly to promote another game, "World of Warcraft" new information film "Wrath of the Lich King."　　We will also continue to launch some new games in China, including, of course, StarCraft Ⅱ, we hope it can meet with Chinese players as soon as possible, but it is not convenient to disclose the specific time.　　"Chinese players are very important players for Blizzard Entertainment" B: It is said that in order to get approval, Blizzard Entertainment has some of the games in China have been changed to varying degrees, this is also a blizzard entertainment in the Chinese market to face a major challenge? M: I don't think it's a challenge or a hindrance. I think every market has its own characteristics, in this respect Blizzard Entertainment has been followed the purpose is: first of all must respect the local culture, but also must ensure the quality of the game.　　I don't think we have any problem with that.　　B: Do you currently make changes to some of the game environment in China, which is done in the United States or in China? M: Most of them are done in the United States, but we now also attach great importance to the localization of the team.　　At present in China we already have branch offices in Shanghai, and will be responsible for some modification work. B: According to reports from foreign media, although the current Blizzard Entertainment's "World of Warcraft" in China is very hot, but the Chinese market operating income is actually only a small part of the global Blizzard Entertainment market.　　You just changed your partner last year. What do you think about the future of Blizzard Entertainment in the Chinese market? M: I'm not sure where you see this story, Blizzard Entertainment Company's principle is not to disclose regional profitability. But you said a little bit right, our game in China sales is very hot, Blizzard Entertainment company also regards China as a very important and potential market, Chinese players for Blizzard Entertainment is very important players.　　Our cooperation with NetEase is also very happy, I think they are very good partners, everything in the direction of better development. B: Another question about the Chinese market comes from similar Chinese online gaming companies. At present, Blizzard Entertainment is a global range of benchmarking enterprises, but also many of the new rise of the Chinese online gaming company's idol, many local online gaming company's operating model is based on Blizzard Entertainment mode. To be more blunt, many domestic games have copied Blizzard Entertainment, in this respect how do you think?　　Do you think these local companies are your potential rivals in China? M：We do see a lot of games like ours in the current line, but we're not worried. Blizzard Entertainment and other similar companies are different: we do not compare with others, but wholeheartedly to do their own. The success factor of our game is not only the game itself, in fact, the game itself only provides a background, like the context, in contrast, the more important thing is to provide players with a kind of game experience, which is to attract them to continue to play the main reason. Everything we do, including more new technologies and gaming environments, offers a variety of gameplay and more to attract players.　　We are very focused on the feedback of players, as an observation, we will also do some online data statistics, such as the game to attract the number of players, and we will be online real-time detection of feedback from players, and to improve the game. B: It reminds me of some of the stories I've read about Blizzard Entertainment, like getting a job in Blizzard Entertainment, and you have to be a gamer.　　You have just kept mentioning the good relationship with NetEase, you choose the partner is also adhering to the selection of employees the same principle, must be a gamer? M: Our criteria for selecting partners have always been very clear: they must understand the culture of Blizzard Entertainment, have to appreciate the quality of the game, but also to respect the values of our sense of the first, the player first, of course, if the partners are gamers that would be better. When it comes to NetEase, I know Ding lei is a very talented leader in China's Internet field.　　His team includes himself playing games, and we are more interested in their excellent team, they want to bring more blizzard entertainment games to the Chinese market, because they can feel Blizzard Entertainment games and other games are different. B: If you talk about China's online gaming industry, you have to mention another well-known figure-the giant network of Shi Yuzhu. He is said to be a great advocate of Blizzard Entertainment. In his company, all employees must play online, and he himself is now a hardcore player, spending nearly 10 hours a day playing games.　　As the CEO of Blizzard Entertainment, how do you comment on such a management model? M: There are different stages of game development, and indeed, in the final stages, the entire development team of the company, including myself, will spend more time playing the new games that we have developed, and will always consult our official forums and other relevant forums to make corresponding improvements based on feedback. But I did not like him (Shi Yuzhu), on the one hand because I am too busy, and more important reason is that our players from all over the world, speak different languages, the vast majority of I do not understand, so still rely on our players in various regions of the Community team and players to communicate,　　I think it is a very important part of our company to get feedback and then submit it to me in English. "I am not the main designer" B: Over the years, Blizzard Entertainment has been rolling out a variety of games, and almost all become a boutique. As the founder, CEO and main game designer of Blizzard Entertainment, can you tell me how many years you've insuredWhat is the secret to a steady stream of creative inspiration? M: Although I'm CEO and founder, I can't say I'm a major designer. Our company and other companies are not the same, Blizzard Entertainment is the emphasis on the team, although some games are also designed by individuals, but more rely on cooperation, everyone in the company will be painstakingly for the company's game advice.　　In addition to the design of the game, the design team will usually everyone's small ideas, good ideas are collected to further improve the game. B: Fans of the online Blizzard Entertainment said that every game of Blizzard Entertainment was excellent, mainly because the founders themselves were first gamers and then businessmen.　　Are you satisfied with such comments? M: Very satisfied, of course, because they really know the principles of Blizzard Entertainment. In our opinion, we must first have a quality game to consider the business factors, how to bring the game to more.　　Conversely, if the game is not good enough, in fact, we will encounter a lot of problems in business.　　B: You've been playing games since you were a kid, and you started Blizzard Entertainment in 1994, but at that time it was far less massive than it is now. M: In fact, our original project was not game design, but to help other companies improve their production of games, such as the PC can only run the game into the Apple version, it is because of these experience, let us familiar with the game industry operating rules.　　Gradually, we began to design the game, step development so far, never fell behind others.　　B: So your development is a smooth sailing, never encountered any setbacks? M: We've met a lot of difficulties, but I think our cleverness is that we can tell which are the most important and which are not. To be honest, we have a good opportunity in the early stage of entrepreneurship, when the computer game size is not big, 5 to 10 people can develop one in a few days, so we develop quickly. But now, if you want to develop a large game, it will cost hundreds of people, a few years.　　If I start my own business now, I will choose from a simple platform, such as I will choose to do some of the iphone software games, and then slowly start doing large.　　B: You just talked about the iphone, do you think a mobile phone like the iphone will bring a change in the gaming industry? M: Of course there will be some changes.　　We now have a mobile development team, but they are not developing standalone apps like the iphone, but helping existing players improve the gaming experience. B: As the CEO of Blizzard Entertainment, how do you describe those gamers? In Chinese, there is a word to describe these people who sit at home and play online games for a long time, call them "otaku"; people often think that "otaku" spend too much time living in virtual world, lack of normal social ability.　Are you a "otaku" yourself?　M: I don't think those who like to spend a lot of time on the Internet are people who don't like socializing and introverts, but that's not true. We have collected a lot of information, many of our players are very like social, through the online game to make different friends, from the line to the offline, to become a good friend in real life. Speaking of myself, I did spend a lot of time "dwelling" at home and spending a lot of time playing games. But in addition to games, I have many hobbies, such as reading science fiction, playing poker, playing music, and I personally like outdoor life, for example, I like playing tennis. I think it is most important to find a balance in everything.