Brand in the design

How to allow users to recognize your brand image? How to let users remember your product and reach a good impression?

Advertising, activities, promotion of the brand are all products of the operation, product design, just do a good job on the line, and some people may think this is taken for granted. And here I want to say is that product design, in particular the distinctive design, in the eyes of users subtle publicity brand image

Where are these special features?

The best place to solve the problem -

"Do not know? My own Google!" Often hear similar conversations. When the user enters a search term and clicks "Google Search," the search results appear and the problem is resolved. Which part of the deepest impression to the user, LOGO, text box? None of these matters, but the "Google Search" button solves their problem. If Google Search on the map above, if replaced by Search, will not have any impact on the search results, but later buzzwords are estimated to be "do not know? Search for yourself!" Ghost to know which search engine to use

Tweet or release? This button in Weibo has a similar usage scenario to Search. The most rewarding thing about this is not the repetitive editorial effort in the input box, but rather the "My tweet" at the moment when the button is clicked. Sina microblogging this is not done, or a universal "release" button (by the smelly fish blog to remind), but got the domain name weibo.com, also have the "collar" the use of this homonym

Browser, the location of the non-enter the URL after the "go" button belongs to the Go figure Go to "go" to "Go", after teaching people mobile Internet, that will not become "You lose djne.net in the address bar, and then point GO!" Of course you have to use the Go browser

The nearest place to the user -

Near the hands of the user, or click on the part. Such as QQ CIMC most of the main functions of a menu, the site's "Home" button, the software's "main interface" and so on

Close to the user's place. Products may have many features, but there are always one or two users related, such as "personal center" in the community software, "setting center" or "dressing mirror" where the user presents his or her personality

On the big screen touch screen mobile phone, between the software and the user undoubtedly took a step closer. The delicate design under the user's finger makes it easier to impress the user's heart. LOGO Do not hang rigidly in the upper left corner, adding some elements of the campaign and special meaning, and users to interact with it

The place I most want to see -

The search results on the show, will give the left a deep impression. If you want to find more information, it is natural to think of that infinitely extended Gooooogle; if you want to directly hit the result, the most impressed has become "I'm Feeling Lucky"

Watching network video, if the network speed is not good, often see the buffer interface, look at the "buffer 0%" until "buffer 100%", this time the buffer into a LOGO water effect, the user will leave the " Buffer N% "text, instead expect this LOGO as soon as possible filled with water, so full-color LOGO will contain" ready "means

Prompts of all kinds of successful operation of the page, these are undoubtedly the user most want to see, the effect may be better than the usual advertising recommendations. As in the picture above, the smiley face is replaced by the cartoon image of the brand, which in the user's mind has shown itself from a bunch of pets such as antenna baby and sea treasure. Expect colleagues to explore more use of the scene

The opposite is the most users do not want to see the situation, such as a variety of error messages and 404 interface. How to deal with these places, a lot of related articles, not repeat them here

When it comes to extra value -

LV products are covered with LOGO shades, Apple products that the iconic LOGO, Razer's snake breathing light ... the same is true of the Internet products, if used when it can bring additional value (effect), then do the product Clearly mark it

Author: Xin intentional, welcome to Paizhuan link address: http://djne.net/product-design/253.html