Bus reform squeezes hundreds of billions of cakes car rental industry prepares for official car market

July 25, the first round of the central State organs of the procurement of official vehicle rental services completed 7 days of the successful announcement period, a total of 51 car rental companies shortlisted suppliers. In addition to the well-known car leasing company Shenzhou, a hi, Beijing Crescent, Wanquan and other parts of the taxi companies and some travel car companies are also listed.

July 16, Kwok issued the "guidance on the overall promotion of public car system reform" and "Central and State organs of public service car system reform program." Ye, deputy director of the Hubei Provincial Bureau of Statistics, who has long been concerned about bus reform, said to the 21st century economic reporter that the "1385" figure is a, Top-down bus reform wave will start.

The so-called "1385" is proposed by the bus reform program, "the Central and state Government subsidy standard for the bureau level of 1300 yuan per person per month, at the level of 800 yuan per person per month, Ke and the following per person per month 500 yuan."

Official car rental will become normal

These days, in Shanghai, a hi-rent car store, call to consult the rental price of the civil servants significantly increased. The bidding work in Shanghai is also in progress after the central State organs have started the bidding project for the official vehicle leasing service. This sparked a scramble by many car-rental companies.

"We are planning to focus on two points, one is to ensure that the emissions below 1.8L, the vehicle price of 180,000 yuan under the official standard vehicle reserves; the second is to calculate the preferential prices available. "According to a hi-rent car, the rental price for a business vehicle may be about 20% cheaper than the market price," he said. At the end of this month there will be about 10 new energy vehicles Rong E50 and charging piles, into the Shanghai city, some related ancillary sites to meet their confidential documents delivery.

Car rental firms have long coveted the car-rental market brought about by bus reform. As early as this year's "two sessions" period, the China Car Rental board Chairman and CEO Lu Zhengyao to the 21st century economic reporter said that the bus reform brought about by the market consumption is expected to reach hundreds of billions of dollars, and car rental consumption will occupy a major share.

Bus reform has left the market space for rental companies, and there are still no accurate figures to measure. However, according to the 2013 data of the Ministry of Finance, the only central-level "three public funds" financial allocation budget amounted to 7.969 billion yuan, of which the purchase and operation of official cars accounted for 37.55%, about 4.399 billion yuan.

As the leading enterprise in the domestic car rental industry, China has been paying close attention to the latest trend of bus reform. According to the agreement signed by the government before the China car rental, the official car rental generally belongs to the long term rental category, the agreement includes the type of long rental, service items and rental prices.

As an example of the central government's 2014-2015 official vehicle rental service procurement project, the tender content in addition to the Beijing Car rental and chartered service, as well as outside the Beijing leasing. Besides providing the main model leasing cases, the bidding company has an important content to quote "Effective discount rate", which occupies 15 points in the 100-point appraisal project.

The effective preferential rate, is the bidding enterprise's quotation preferential rate subtracts to other group customer main models the biggest comprehensive preferential rate. In order to prove the accuracy of the effective preferential rate, the bidding enterprises in the bidding documents, the main models of the last three months for the group of customers leasing performance, each has a valid case, at least 0.5 points, up to 3 points. After winning the bid, the service cycle of the enterprise is about one year from the date of contract signing to July 31, 2015.

Car rental market "surging"

Newly entered car rental companies, with less seniority, faced with the business opportunities brought by the bus reform, most of them are still in the process of making plans, the reaction speed is not the traditional car rental companies sensitive. ' It doesn't mean they will give up the market, ' said Huang Junfa, the director of the car rental market.

Huang Junfa that, compared with private car rental, the government has four characteristics: diversification of demand, poor planning, short term and no change in the single lease. "These four characteristics determine the need for a car rental company to be ready for government business, there are a number of different configurations and levels of vehicles to meet the diverse needs of business vehicles, and can not easily rent, which is a huge cost pressure, and the potential operating risks, the traditional car rental companies to balance. ”

Compared with the traditional car rental model, new entrants may be able to better serve their business trip by renting a car. Take the car rental car market last year as an example, it advocates Peer-to-peer model, through the platform directly connected to private car owners of idle vehicles and rental vehicle demand, and users can share a sufficient amount of vehicles, and rental car prices than traditional rental 30%~50% cheaper.

"According to Zipcar, the largest car-sharing service provider in the United States, each fully shared car can meet the needs of 16 people, so it can greatly alleviate traffic congestion in large and medium-sized cities including Beijing, reduce exhaust emissions, but also in line with the government's advocacy of energy conservation and environmental protection concept." "Huang Junfa that, compared with the Shenzhou, they lack only network resources, but from the business model, the car rental is entirely possible with the Shenzhou competition."

In fact, the big start of the bus reform is making the "new entrants" like the car hire see the "overtaking" hope. At present, China's car rental market has just started, the market concentration is not high. According to China Leasing Alliance statistics, as at the end of 2013, the national registered car rental companies about 1026, the top five rental companies occupy less than 10% of the market, of which the most powerful car rental, the current fleet size has exceeded the second and 20th place combined.

But Huang Junfa believes that once the treasure driving car rental can be fully mobilized, in the number of vehicles beyond the Shenzhou car is minutes. Now the most difficult problem for the car to enter the bus market is how to establish a stable and long-term cooperative relationship with the government agencies in order to gain the trust of each other.

In this respect, the promotion of the social use of vehicles to market the easy to use car has begun to test last year, hope that through a variety of innovative solutions, let the government agencies accept the internet car rental model. "Although the cycle of dealing with clients is relatively long, their acceptance is only a matter of time," he said. "Easy to use vehicle co-founder Zhu Yueyi said.

The good news now is that the small and micro enterprises that meet the requirements will have an extra bonus of 2 points in the procurement of bus rental services for central government agencies. This at least shows that, in the face of emerging things, the attitude of the official car is encouraged and open.