Buy industry again encounter "cold" normal group buy discount quietly floating

Xinhua Beijing, November 29 (reporter Nanting) http://www.aliyun.com/zixun/aggregation/11500.html "> Group buying Navigation website group 800 days ago released reports show that Mainstream group purchase site turnover and purchase number of further narrowing, increasingly normal group buy product prices quietly floating, the attractiveness of consumers declined.

Group 800 released the latest data show that the October mainstream group purchase site total turnover of 1.78 billion yuan, the purchase of 34.784 million people, following a fall in September, continued to fall by a small number of 4.3% and 3.1%. By the end of October, the total number of national group purchase sites continued to be reduced to 2,908, compared with September 11. In the last two months, the total monthly turnover of the group buying market has fallen by 330 million yuan from its peak in August.

According to the introduction, large group buying site is to improve the product unit price and optimize the operation to improve the status quo, but increasingly normal, price quietly floating group purchase products gradually in the eyes of consumers lost attraction, the ability to absorb gold no longer past.

According to statistics, October Group purchase service and the kind of a single customer unit price is 62 yuan and 16 yuan, and in January this year respectively, 55.6 Yuan and 14.1 yuan, the average discount strength from 2 years ago 30 percent liters to 40 percent.

Consumer experts, group 800 co-founder Hu Chen analysis points out that group purchase price increases and group purchase site from the second half of this year to adjust the strategy to seek profit has a certain relationship. In the general loss of a new round of capital injections, group buying sites are trying to control operating costs, and discount strength will rise to a consumer can still accept, buy station itself also has a certain profit of the best balance line, group Purchase operation center of gravity will also be higher customer price of the service category gradually transfer.