By applying an open platform, developers can gain three of ways

Baidu CEO Robin Li said that by applying an open platform, developers could get three of the benefits of being paid directly online.

Xinhua News (reporter Xue) the largest Chinese search engine Baidu announced yesterday to the third party developers to launch Open data and application platform.

Baidu's move in the network economy has a significant impact, will bring a lot of entrepreneurial opportunities, led to a larger cluster of internet industry. Data show that the second quarter of China's network economy revenue scale has reached 38.9 billion yuan, an increase of 56%.

"Information + application" more convenient

At present, users of the game, entertainment and other related applications of the search has accounted for Baidu daily processing requests 30%, can see the needs of netizens from the "information" to "Information + application" change.

Baidu Application open platform provides a channel, so that they can in Baidu search results directly show or sell their products and services. At present, including Jinshan, 7k7k and other enterprises have joined this platform, the first batch of online applications has more than 500.

And in the profit model, Baidu will allow developers according to their own product characteristics, independent choice of pay purchase, donation and advertising, such as stickers and many other modes of transformation.

A huge industrial cluster is forming

In the global Internet industry, open platform is already a mainstream key word. Apple already has its own apps open platform App STORE, now earning as much as $4.2 billion trillion, with a share of 99.4%.

In the Mobile Internet field, China moved a year ago to set up an application-open platform mobile harsh, with nearly 100,000 registered developers. Chinese Unicom and China Telecom have similar strategies.

In the media world, The New York Times recently opened a "publishing engine" application platform to other publishers that would allow publishers to develop their own apps on the ipad and the iphone. Publishers will pay for the New York Times platform licence fees and monthly maintenance fees, and the ads generated by the app and the proceeds from the distribution will be owned by the publisher.

Individual can use platform to start a business

The creation of a small software in the Apple Store for mobile users to download can make millions of yuan, such a rich myth more and more appear. A variety of domestic internet "platform" may be an entrepreneurial opportunity.

Now big companies are entering the mobile Internet industry, but SMEs are not without opportunities. "The future of mobile internet giants will be a brand new company," said one insider. ”

Most personal or entrepreneurial entrepreneurs are most worried about: how to be able to achieve reasonable sharing and transformation? Apple's App Store, for example, has a huge influx of developers, with a high cost and a long period of development, and profits are thinning quickly.

In addition, if the platform builders to develop an open platform to participate in the standard, it will further control the voice of Internet enterprises.