Cable TV? Irrational!

Do not know since when, for some organizations of the group has become a part of netizens loved on the Internet an activity, and was ridiculed by the object, but also from the state organs to China Mobile and the railway corporation, such as transfer of state-owned enterprises, and now finally turn to radio and television operators.

Thanks to the OTT boom of recent years, radio and television operators have really been standing on the cusp (of course, may also be on the stand): Compared to the Internet video site flexibility, radio and television operators do not be able to express the rapid response, but this does not mean that the radio and television operators or cable television has been a dead end, There is no need to repeatedly hype the so-called "cable TV demolition Wave."

The last time someone advocated "the end of cable television", it should be 09-10 years, remember that many of the domestic professional media reprinted the New York Times article "Cable TV's big Worry:taming the Web" (www.nytimes.com/2009/ 06/24/business/media/24pay.html, do not try to click, at home to see the site does not exist, since then, the domestic web site and periodical magazine on the many occasions of pessimism about cable television, during the period also experienced " Hohhot Cable television has half the user to unsubscribe "and" Beijing TV boot rate down to 30% "and other famous rumors have been repeatedly spread ... So good, has been 4 years, now the number of cable TV users really have negative growth?

Here we take the radio and television industry famous listed Enterprises-Beijing song Hua Cable, from the enterprise Annual report to obtain the following data:

Readers who believe that cutong data analysis should be able to easily see in the past four years, the number of total registered users has maintained a steady growth, and high-definition Interactive users have gained 300% of the growth momentum, in addition to the need to popularize a cable television common sense, that is, the user unit for "households", refers to each individual address, which in general can be understood as a family.

For the Internet video business, it is also from the beginning of 2010 and television has a relatively close combination of some Internet television products, and after more than 3 years of development and maturing, and Beijing as the most economically and culturally developed city, In theory, for OTT and other emerging applications should have a higher degree of acceptance and activity; but it is in this context, song Hua still maintain the growth of the user, although only Beijing data, but how much can explain some problems.

Mention Leroy, there is one thing to say, that is the recent and mobile 4G cooperation, which has been interpreted by some media as "radio and television accept the Internet Transformation", at first glance looks very eye-catching, but if the news read carefully, Should be able to find that in fact, the purchase or move the initiative to find the door to borrow song China's communications pipeline resources, but this matter, if from the point of view of the mobile operator to write may become a "mobile operators to embrace the triple network integration"?

In addition to the above data, we will also from the content, policy and experience to demonstrate that the radio and television operators still have a very high value for users

First from the content, radio and television still occupy a dominant position.

This February, Hunan Radio and television announced that its Mango TV will be for all of Hunan radio and television own content alone, not to the video site for copyright distribution, that is, in the future will not be able to any non-Mango TV Ott platform to see "where Papa" "I Am a Singer" and other ace variety show For the vast majority of users across the country, the only option is to watch live TV programs in Hunan TV, it can be said that the initiative for Hunan TV is a very important decision, representing the radio and television system for the importance of the content of the program reached a new height, can distinguish the copyright distribution of the "penny" The importance and priority of the long-term benefits of bringing together the core audience.

Another example comes from the World Cup, which is being held in full swing: This year's World Cup broadcast copyright in the Continental region continues to be exclusively purchased by CCTV and Cntv through internet channels, which also means that CCTV will be the only source for the mainland to watch during the World Cup. All kinds of OTT platform or video site is no way to watch.

The above two examples in addition to "exclusive", there is one thing in common: this content is free for users, no fee, this and most OTT platform of the monthly or monolithic purchase system formed a huge contrast, in China's current cable TV still belong to a basic "welfare", is to ensure that people of all strata have equal rights to watch television, say you are not welcome, if the radio and television will completely open up the business, probably in China many people have no way to enjoy the wonderful World Cup football, I believe many fans remember the days of the football channel in the Premier League monopoly of those years, You can't watch the Premiership for free? If there's a fan friend who "unplugged the cable" for a while, it's enough for you to regret not seeing the World Cup these days.

Secondly, it is also of positive significance to look at policies with a dialectical perspective and to help them to complete infrastructure construction of the facilities.

It seems that the word "policy" has become the original crime of broadcasting, as long as the policy and "monopoly", "the words" licences "and" closures "are linked, but if we think that the root of all policies is" controllable ", then the question is much simpler: broadcasters first play the role of government mouthpiece, To ensure that the party's policies and other sound accurate and timely communication, so in order to achieve this goal, radio and television first in the network and computer room construction investment in huge sums of money, which not only includes the general cable TV system, It also includes satellite and terrestrial high-definition signaling systems for remote areas and unsuitable for the establishment of a wired network; the first thing that the radio and television network should meet is the basic needs of the people rather than the pursuit of benefits, from which we can see that the policy does have its positive side.

Finally, the clear, smooth live experience brought by live television streaming is not available to OTT providers at the moment.

To make this problem clear, we need to make clear the concept of OTT first. Ott literally means "over the top", refers to the network services to the pipeline to transport their content, but it should be noted that the network here refers to the user needs to buy a separate Internet access services, and this part of the cost of the user to take the responsibility, if this bandwidth is not sufficient, So OTT services can not bring a good experience, step back even if the user has to invest in bandwidth, but also need to ensure that OTT operators in the user's broadband to set up CDN Server, only those two conditions are satisfied, can enjoy the quality of the viewing effect. At present, the average speed of our country is still limited, and for the construction of CDN, it is necessary for each network video provider in different broadband operator network independently build CDN, will be a very huge investment.

and bandwidth and CDN problem, for the radio and television intranet is just already has the advantage, radio and television operators can easily use the existing intranet bandwidth to provide high-quality online audio-visual services, so from the industry's current situation, there are more and more online video service providers with the cable operators to cooperate, A good example is the cooperation between Leroy and SITV and the number of Chinese.

Written in the last words:

For the cable operators, the body has been burdened with the burden of the zhengqibufen they need to get rid of, only in order to fully use their own advantages in the market economy to carry out various cooperation to provide users with better service experience, from several already listed operators such as Beijing Leroy, Shenzhen Tianwei has been able to see a good trend, believe that radio and television will gradually improve its management level, so that the policy and implementation of more benign thinking market competition to provide better guidance, cable operators and OTT should not also not spell the Life-and-death, the DVB and OTT more effective integration together, To give full play to their technical advantages and achieve the goal of 1+1>2, the whole industry should pay more attention to the direction.