Can Facebook continue to lead social media?

According to Facebook's statistics released May 1 this year, the FB site has grown to 1.11 billion and 665 million active users every month and on a daily basis. But as the penetration of FB has been deep in the US and Europe, the growth rate of Facebook users has slowed over the past year. Asia and other regions are clearly the biggest targets for the growth of FB potential users.

According to these figures, and a number of reports that young people do not love FB and so on, they assert that Facebook has declined. But is that really the case? This article, which is to be shared today, summarizes a few points to see if it can help expand our thinking.

The data speaks.

If we add the active users of several major social media sites-twitter (200 million) +linkedin (160 million) +facebook owns Instagram (100 million) + TUMBLR (70 million)-the total is about half that of Facebook 1.1 billion users.

Facebook's ratio of "daily active Users" to "Monthly active users" (a pointer to user interaction) reached 60%, growing at a slow but steady pace compared with 55% in the 2011 younger brother's quarter.

Image source: allthingsd.com

Facebook is the only social graph (Social Graph)

Teens may choose other cooler platforms because they are small, closed and welcome to anonymity. But that's not what Facebook wants. In fact, the reason for FB success is precisely its size, transparency, and real identity. Facebook is the only social map. It links the world and draws a real life.

The real life is on the move (mobile)

Today, the real life is moving (mobile). We consume more social time on smart phones than on desktops and tablets, adding more time. 82% of the social media time we spend on mobile devices is on app, and Facebook accounts for 23% of the time. In short: app is the network of mobile devices, and Facebook is the most popular app in the world.

The adaptability of Facebook mobile display ads (scalability)

Facebook is a scalable/scalable (scalable) Action display AD (display advertising) option. It has access to 76% of all smartphone users and earns 4 million dollars a day from mobile native ads (an ad product that does not exist when FB is listed).

Traditional advertising paradigm has been overturned

The reason for the success of Facebook's native ads is that the advertising paradigm has been overturned. In the patterns of print, digital, and television advertising, branding has always been a way of spending money on advertising to disrupt entertaining content. But on Facebook, the brand creates entertaining content and pays to make sure the target audience sees the content.

Dynamic Messaging (news Feed) improves user experience

When Facebook announced in March this year that it wanted to start moving forward with an interest-oriented dynamic message (news Feed), the brand's ability to target content would improve. For example, ads associated with a particular movie are presented to users who search for a movie dynamic message (movie feed).

The best part of dynamic messaging is that it improves the user experience while optimizing the advertising experience. This synchronization provides value to customers and advertisers, and is a smart place for Facebook.

Easier to measure the effectiveness of advertising

One of Facebook's goals this year is to make it easier for advertisers to measure the effectiveness of advertising. From ad conversions (conversion pixels) to Data Partnerships (database partnerships), businesses can track their "online" and "offline" purchases for users who interact with their native ads.

These are just the beginnings of Facebook's ambitions for social commerce (social commerce) and many other features such as gifts, graphic search, and social television.

Finally, the data to speak

Anyway, people often like to hate what they love. We often hear how people abhor Apple's story, even if their quarterly profits hit a record 13 billion dollars. So Facebook is Apple, you might say it sucks, but the data it's handing out is another story.

Reference data:

Facebooks declining User substituting Rate Pictured

Why Facebook is e.g. the Future of Social Media