Can the direct marketing model of children's English textbooks become a new trend of English learning

At present, the children's parents early to look at the young learners of English training market, which also makes the children's English training industry increasingly fierce competition.　　In this context, even the children's English textbooks can not seem to be in the outside, there are some children's English textbooks publishing agencies began to link with training schools, direct marketing of its teaching materials and no longer through the traditional bookstore channels to individual learners to sell. In other words, only participants in the training to enjoy the excellent teaching materials, this sales method will become a trend of teaching materials sales? What is the pros and cons of it? What are the effects on learners?　　With these questions reporter recently interviewed the relevant teaching materials publishing and training institutions.　　Why do English textbooks abandon the traditional sales model and directly link with the training institutions? It is understood that at present, such as foreign language teaching and research Press ("Foreign Institute") to introduce the publication of the "Cambridge International Children's English" and the People's Education press published by the first set of training institutions dedicated English textbooks, have taken the form of retail not through bookstores to individual learners, but mainly by training schools for direct marketing, that is to say,　　Publishing institutions only provide teaching materials to schools offering this English course. In this regard, the Deputy President of the Institute of Foreign Studies, said that the reason for this sales model is to take into account the professionalism of children's English teaching is very strong, children's English learning must be in the classroom by professional training teacher guidance. Teachers should train their students ' interest in learning English through the correct teaching methods. And most parents do not have the ability to tutor children's English learning, children in the learning materials, when to listen to a dialogue, to practise which dialogue, to see which story, which need to understand English and teaching teachers to guide, Only such teaching materials can play a proper role. "Language learning is a social learning, only in the context of language and social interaction can really learn to understand and use." Children's English learning also needs the language environment, needs the social intercourse. In addition to the very individual circumstances, it is impossible to have an English environment in everyday families, and only in the classroom can the language environment be formed. At the same time, publishers through the use of teaching materials monitoring, timely detection of problems in teaching, but also to improve the use of teaching materials, so that in the future teaching and training can be targeted.　　Song vice president said.　　Can the direct marketing model linked to training institutions become a trend? People's Education Press teaching Center Liu Qun that this method of sales, because not to the bookstore retail, may affect sales in the short term, but in the long-term development, both the press and training institutions are beneficial.　　Because the publishing house uses the way of closed sales, make the use of textbooks more targeted, more grasp the "user" root, so that the teaching effect is more prominent, but also to prevent piracy, this sales model should become a trend. The Deputy President of the Institute of Foreign Studies, said that this way of sales will gradually become the mainstream of teaching materials sales. Because the future education more and more emphasis on teaching materials system and teaching service support, and teachingServices require direct contact between publishers and schools, very understanding of the needs of schools, and a rapid response to school needs, this sales model can promote the publisher and the textbook users to form a closer cooperative relationship, publishers to provide more professional resources, such as trainers, teaching management experts, teaching management platform developers and so on　　, become a comprehensive teaching service provider, improve the use of textbooks, prevent the misuse of textbooks, at the same time can speed up the feedback speed of textbooks, so that publishers quickly understand the use of materials, timely supplement and update. Giant School Foreign Language department head Zi Jing told reporters that some English textbooks still need children to training institutions to learn the system, this teaching material sales model needs training institutions to understand the teaching materials more in-depth, more thorough, in order to better face the students and parents to promote and explain the teaching materials, to achieve the results. In cooperation with the training institutions, publishing institutions will take different forms of cooperation in accordance with the teaching standards and expertise of the training institutions, in-depth cooperation requires the development of school ideas, teaching concepts can reach a consensus with the publishing body, which on the school's teaching level put forward higher requirements, which will help strengthen the development of training institutions themselves, Also help to establish brand awareness for institutions, this sales model is more conducive to the long-term development of training institutions, it is worth trying.