Capture the male user, is equal to seize the network box office

Seize the male users, is tantamount to seizing the "network box office." Thunder See recently released Thunder See Movie House (pay channel) User Data report shows that more than 90% paid users for men, single "otaku" is the largest video payment group.

Paid video users, the male and female user pay behavior presents a huge difference. The report said that the Thunderbolt to see the film VIP Users (paid users) is almost all male users, accounting for more than 90%. Visible, male users are more likely to pay for online video, while women are psychologically unwilling to pay for online video. In addition, pay video users for the film content also presents a significant difference in sex, overall, the male preference for action blockbusters, women prefer "small fresh" theme.

It is worth mentioning that, from the user's marital status, both married and single accounted for a larger, and in love in the small proportion of people. "Single Otaku" is the largest group of video-paying users, according to the report, which combines the basic data of "more than 90% for male users".

From the consumer behavior, film and television VIP is also a network of important users pay. More than half of the user's monthly Internet value-added consumption in more than 30 yuan (annual average of more than 360 yuan), if the film VIP fee deduction, this part of the consumer in other areas of the monthly consumption of more than 15 yuan. "No ads" is one of the privileges that users pay most attention to.

For video site users pay mode, Phoenix Video product director Xiavuyang recently said that the current user pay mode only accounts for a small portion of the video site revenue, the main profit model or advertising, pay mode for the video site is currently a concept, or to say a device, it is difficult to rely on it to generate substantial income.

According to market data, only 8.1% of video users have had a pay-for-video experience by the end of December 2012. However, some industry insiders pointed out that the user's willingness to pay is improving, pay video potential is huge.