Car 100: From the point of view of the pain of the violation to want to do the automotive Service market in the public comments

Each long vacation just past, is the owner inquires the record of the high-frequency period, especially for those who have foreign travel records, I do not know which road to the destination, inadvertently violated the chapter. Therefore, in the automotive field, illegal inquiries are often seen as one of the owners of a number of hard demand, but also often used by mobile internet entrepreneurs as a gateway to the market of the car related to one of the entrance. Car 100 Check the violation is also this direction earlier practitioners, since August 2012, according to its founder Ganlin introduced, currently retained users have more than 30 million, the query data coverage of the city has reached more than 300. Before this venture, Zhang Lin and two other co-founder are in the A8 music work, with an accidental opportunity to contact the automotive market, because bullish on this market, three people have combined their own characteristics have done an assessment, if the car for the demarcation point, The relevant service market can be divided into two categories: the first category is to buy a car, Zhang Rain and the team that, at this stage, suitable for the start-up team to enter the market, learning car stage to obtain users, access to traffic and then transition to buy a car when the purchase decision link, sounds like a relatively smooth logic, But for the 100 teams that didn't have too much offline experience and resources, it was a big problem to get offline. Of course there is another problem with learning cars as an entrance to a car trade: is there enough reason for the user to stay here when they are interested in driving to the real need for a car? And wait for users to buy a car, it ushered in many entrepreneurs are very optimistic about the automotive service market. In the early days, Zhang Lin and the team chose to check the violation as a starting point, at that time, Zhang rain seems to be compared with the new 20 million-plus-one-driver each year to check against a relatively larger car ownership market, and because it is a purely online thing, more suitable for their own start-up team to enter. For most car owners, it is convenient to be able to use mobile phones to pay attention to the violation of their own cars anytime and anywhere. Demand exists, and relatively easy to enter, then the problem is that this type of product is very easy to homogeneity, random in the APP store search for illegal ", can come out a bunch of very good application. In addition to the entry into the relatively early advantages, in the early stages of development, Zhang Rain did not deliberately pay attention to the brand, but directly named the product as a national violation of the query, the advantage is that it looks simple and rough, easy to search. And in the team's analysis of the user, although it seems that all car owners have to check the violation of the demand, but some older owners are not accustomed to complete through the mobile phone, so the car 100 on their own user groups have also been subdivided: concentrated in the 25-year-old-32-year-old youth groups. These users are more concerned about car violations and more frequent use of products. Because it is usually the shorter age of the novice driver, car 100 in the product and added with the content of media attributes, in addition to weather, oil price information, but also often pushed to give users some small car skills, thansuch as how to save oil. The same train of thought in the car 100 of similar products are also reflected, such as wheel check violation, but also through the illegal high road to remind such intimate settings to improve their mobile phone in the sense of existence. With the train of thought derived, it is the car 100 want to use to realize the realization of the automotive service market. Next, according to Ganlin introduction, car 100 will be first from the automotive maintenance services as a starting point, and plans through the online service standardization and transparent rendering to impress the C-terminal owner. The so-called standardization, the idea of the car 100 is the car maintenance needs of the parts and services taken apart, the car 100 responsible for the procurement of the corresponding components, and offline stores into a pure service provider, and according to the different services to provide standard quotes. In this way, when the car owners need to carry out simple maintenance, they can directly in the car 100 to select the appropriate services and the possible use of spare parts. In the specific cooperation, when the owner of the selection completed, the car 100 of the team responsible for the parts sent to the offline store, and then by the offline store to complete the service. The benefits of this approach to car owners is obvious, relatively transparent service prices easy to select, and car 100 of the unified procurement of spare parts can also give a cheaper price than offline stores. But on the other side of the participants in the offline store, a lot of maintenance services, parts and components are also able to earn a part of the car 100 parts from the service apart, is tantamount to take away their parts and components may bring income, do not know the car 100 online under the actual negotiation process will be how to deal with this problem. But according to Ganlin, most of the offline shops currently in contact are still welcoming the model's attempts. Car 100 plan to start from Shenzhen this year, and other modes run through, and then try to promote outside.