"Car to enjoy the network" officially on the line, facing three major problems to be solved

March 28, SAIC invested 200 million yuan to build the O2O E-commerce platform "car-Enjoy network" officially online, the car to enjoy the network, including Shanghai, Nanjing, Hangzhou, Suzhou, Ningbo, Tianjin, Chengdu, Shenzhen, 8 cities more than 120 distributors pilot. The news has aroused concern in all aspects.

Now look, the car sales of more and more thin, expensive 4S shop model has been criticized, car marketing must be reformed, but by the car manufacturers inherent way of thinking, it is difficult to change. On the other hand, the car electric business progress is not smooth, last year, "double 11" said very lively, the actual turnover is not much, the car to enjoy the net this year's sales target million vehicles.

The key problem of the automobile electric dealer is to solve the problem of the interest adjustment between the automobile manufacturer and the Distributor. General Motors of the United States had tried car dealers in the 90 's but failed because of resistance from car dealerships. Because the purpose of the development of automotive electrical business is to reduce sales, reduce sales costs, do not need to open a physical store, sales costs can be reduced by 30%. However, every car manufacturers have hundreds and even thousands of brand stores, once the realization of the online sales, equal to these distributors of the rice bowls smashed, this is the key problem, it is difficult to resolve the contradictions.

Automobile electric dealer belongs to O2O mode, need line, line of close cooperation, the net buys a lot of links of the automobile also must rely on line to finish. There are a lot of home store has realized the online sales, online shop to repair clothing, a better line to do online under the combination. But for the automotive industry itself is very complex, if the car manufacturers to do electric business platform, dealers may be reduced to experience shops and repair shop, and even if the experience shop a region of a brand only need one or two is enough, a large number of dealers can only do after-sales service.

Second, who will be the electric business platform. In addition to the car manufacturers, want to meddle in the car electric business. Last November, relying on a large group of nearly thousands of 4S stores, nearly hundreds of car brand resources of the huge car electronics mall started online.

On the other hand, there are many types of websites are trying to sell cars online, such as Taobao, Jingdong, easy car and so on. It has been analyzed that the advantage of the electric business website is that the user has the habit of online shopping and payment, while the vertical media know more about automobile, subdivision and customer. "Car Network" mainly relies on the Shanghai Automotive Group's brands and distributors, to provide customers with one-stop solution, but the selection is limited to Shanghai products.

The third problem is logistics. General merchandise can be delivered by courier delivery, but the transport costs of the car is high, the need for specialized vehicles, a car to send is not possible, each manufacturer to build their own logistics network, there will be a return to vent problems, it is best to have third-party logistics to bear.

Although there are still many problems with the electric car dealers, we still need to have a sense of urgency. "A new round of technology and Industrial revolution has already taken place in front of us, and if we can seize this opportunity, we can come from behind," Ministry of Industry Minister Miao said. If we miss this opportunity, we will be eliminated by the trend of development. "I think the auto industry is an industry with a rotten index, and if the auto industry doesn't move, someone else is going to have to change you," says one online person. ”