Case or trend? It's hard to be a lifesaver

Abstract: "Sohu Home Appliances News" (Liu Ruigang) August 5 News, Ali High-profile launch of the concept of intelligent TV eco-Alliance, but let Ali company unexpectedly, those for the Ali System conference platform for the executives at the end of the meeting, the company's office opened

August 5 News, Ali High-profile launch of the concept of intelligent TV eco-Alliance, but let Ali company unexpectedly is, those for the Ali System conference platform executives in the end of the meeting, the company began to deny and Ali cooperation, issued a disclaimer of the statement of Skyworth, Changhong and other television manufacturers.

Haier became Ali's life-saving straw, when Ali exposure to the swirl of blame, the company launched the first high profile of the system's smart set-top box products "China Rainbow", that is the industry said Ali box.

So, what is the truth about Ali's Intelligent TV eco-alliance? Sohu Home Appliances contacted the event's many participants, trying to restore the context of the Oolong incident.

Ali's confusion: good cooperation?

An interview Ali executives to Sohu home appliances revealed, before the box release, Skyworth home appliances boss Yang Dongwen also personally led to the visit to Ali, the focus is the box and Ali system. This positive signal once let Ali people on both sides of the cooperation full of confidence.

In fact, the day of the launch, Skyworth also had executives attended the day of the Conference. But since then, Skyworth officials have come to clarify: Skyworth will not participate in Ali's Intelligent Television Ecological Alliance. And Skyworth do the same thing, there are changhong.

Ali executives revealed, after the occurrence of Changhong, Konka to make them unexpected, even once very passive. The executive has confirmed to Sohu it that the two sides did not sign a cooperation agreement, but both sides have intentions, but these traditional home appliance manufacturers after the tough wording so that they do not understand.

Case or trend? It's hard to be a lifesaver

Haier's new smart TV, access to the number of Ali and China cooperation projects as well as a cost-effective, Alipay and pay the po-utility Coal payment service function. Users login their own Taobao or Alipay account, you can easily complete the product browsing and payment purchase.

Why would Haier take Ali's olive branch? Ali Analysis, Ali do system has three advantages, one is open system, can be controlled; the other is the integration of Ali core applications, such as shopping, payment, three is completely free.

Completely free is the internet age play, so, Ali people think they have injected the internet gene for smart TV, and this is ordinary hardware manufacturers can not do. Ali's argument is not shared by all. For example, Peng Xiandong, general manager of the Sino-Hong-Kang research, said that free may lead to follow-up controlled, loss of two opportunities; hardware manufacturers to do two of development based on Android is not difficult, and these companies are mainly home appliances, do not care about this input, and the other temporary free does not mean permanent free

An analyst who declined to be named said Haier's strength lies in white electricity, TV products and other household appliances manufacturers still have gaps, the differences between the two sides is: Skyworth Changhong and other manufacturers are based on television, so do not hesitate to invest to build their own ecosystems, and Haier is not so, how to use the rapid development of external forces is the most important. Therefore, any television as the main business of home appliance manufacturers, will not agree with Ali cooperation.