CCTV broadcast online ads Shi Yuzhu target was beat to the beat
Source: Internet
Author: User
KeywordsCCTV online games by people
Gamebar and CCTV cooperation surface, its classic game "Gujian Tan" in the music authorized CCTV five sets of "Martial arts Congress" use, and it is learned that this is only a series of Gamebar and CCTV a note of cooperation, according to Gamebar Abbot himself in micro Bo said, Its cooperation will be quite to the power. CCTV broadcast online games ads, Shi Yuzhu goal was the person to beat the beat? The initial image of cooperation occurred on February 22, 2, a very 2 days, in the CCTV five sets of "Martial arts Congress" at the end of the www.GAMEBAR.com, its scrolling subtitles impressively hit the Web site and logo. And this is in the online game ban on the thaw after the first landing of CCTV games ads. In November 2010, Shi Yuzhu has disclosed, 2011 main push "Journey 2" to CCTV to advertise, and has been in the CCTV bidding for "Journey 2" reserved advertising share. At present, it seems that the broadcast ads in CCTV has been fast people step. However, such as "LOGO" such as the edge of the "advertising", the effect of how, or unknown. Www.GAMEBAR.com is Gamebar's website, is Gamebar's game site. Then, in the Gamebar Abbot's microblog, some game insiders asked about the event, and his answer was clear, and it was more than just an ad to see his comments. At this point, the online game ads five sets of CCTV, has become an indisputable fact, and for six years, because of the SARFT ban on the broadcast of the network can not log the history of television, thoroughly become a cloud. Although there have been some online games manufacturers through different ways in the city and provincial television to achieve an advertising breakthrough. But this time on the CCTV to achieve a breakthrough, then let the online ads do not need to cover the cover or the guise of the use of the names to land on TV. Advertising is only the preface? Cross-border cooperation or have a new breakthrough and is by no means an advertisement so simple, through the abbot of Micro Bo know, this advertisement also hides a huge cooperation, that is to say, the net swims the company already started and the television station, from the simple advertisement puts, entered to the new realm of cross-border cooperation. Can imagine, the future, online games and television media, will be completely out of the limitations of the ban, the full entry into a new era of cooperation. Through a gamebar friend, I understand the preliminary information of this cooperation, that is, through strategic cooperation, the establishment of three-dimensional interactive sports entertainment platform, combined with the needs of both sides to fully expand the interaction between television and the network. Although this information is still very ambiguous, but there is reason to believe that in 2010 the successful operation of the classic "Gujian Tan", a decade to sweep the Chinese market in the Gamebar, in 2011, through Cross-border cooperation, play a new world. And for traditional media, such as CCTV, in the face of network media, especially the impact of video sites, facing the fast 3G platform, more and more urgent need and new network resources cooperation, explorationRope to break through the bottleneck road. and the interactive marketing of online games, is the traditional media one-way promotion of the absolute, and the credibility of traditional media, and obviously let the network game manufacturers value, these all let the cooperation between the two, have a foundation. As for how to cooperate, how to build a platform to achieve mutual assistance, foolish bold guess, perhaps from the activities to find a breakthrough to real activities and virtual games for fusion, the real world Martial Arts Congress grafted into the Gamebar research and Development and operation of the Warring States Period (web game), Gujian Tan (single game) and Poly Xian (online game) and so on, so that players enjoy the fun of TV activities in the game, so that TV program activities, but also into the fun of the game, so that CCTV programs more active and attract young people, why not? Of course, perhaps the combination, there will be a deeper and more creative way, we wait and see! (Digging the shell net)
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